You can manage pre-order functionality through Shopify integration with Retail Express, helping your retail operations capture sales for upcoming products before they arrive in stock. This capability enables customers to reserve and purchase items in advance, which helps generate revenue earlier and provides insights into demand before inventory commitments, supporting better purchasing decisions.
Setting up pre-order capabilities enables your retail operations to maximize sales opportunities for new and seasonal products, helping optimize inventory planning and cash flow. This helps retail businesses reduce inventory risk by gauging customer demand through pre-orders while providing customers with early access to anticipated products.
Announcing Shopify Pre-Orders
Generate sales and advanced cash flow while getting ahead of your competitors with the new Shopify Pre-Orders feature!

With Pre-Orders you can begin selling products to your customers before they've arrived. Sell from existing stock already on-order, or create new Purchase Orders as customers place their orders.
- Independent configuration for each Shopify Store connected to Retail Express
- Manage which products are available for Pre-Order
- Allow an unlimited number of Pre-Orders, or limit the number of Pre-Orders based on the incoming quantity for this product on one or more Purchase Orders (see image below for more detail)
- Display ETA Dates to customers, so they understand when Purchase Orders are expected to arrive

Pre-Orders has been designed to work in conjunction with third-party Shopify Pre-Order apps. Which one you select will depend on your business requirements. To achieve the maximum customer experience, the Pre-Orders feature requires the third-party app to:
- Change the Add to Cart behaviour to display "Preorder Now"
- Display badges to highlight products as Pre-Order
- Add Notes to Orders in the cart/checkout to highlight the Pre-Order items
- Display custom content or enforce custom rules regarding "mixed product" orders i.e. Pre-Order products with items already in stock
Retail Express has personally tested and recommend the Pre-Order Now app.
Ready to get started? Take a look at the following articles to find out more and begin using Pre-Orders on your Shopify Store:
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