You can implement targeted pricing strategies through customer discount groups in Retail Express, which enable applying automatic discounts to specific customer segments for trade accounts, VIP customers, or loyalty programs. This discount capability helps retail operators reward customer loyalty and manage tiered pricing, with effective discount group use typically improving customer retention and supporting strategic pricing across Australian retail operations.
Customer discount group functionality in Retail Express enables retail operators to configure automatic pricing adjustments for customer categories, helping ensure consistent discount application and supporting relationship-based pricing strategies. This discount automation helps ensure your retail operations can efficiently manage tiered pricing while maintaining pricing accuracy and supporting customer loyalty programs.
Retail Express Price Groups can be used to group your customers into a variety of discount groups, for example, VIP customers that automatically receive 20% off or fixed prices. These groups can be assigned to your customers at POS so they can receive special discount rates and price structures.
Tip: Price Groups can be combined with Loyalty schemes to automatically increase Price Group based on points accrued/purchase history. Once the Customer is added to a sale, pricing associated with the customer's assigned Price Group will be applied to products added to the sale.
To manage the Customer Discount Group in POS:
- Create a sale in POS
- Click on the Customers tab
- Add a customer to the sale (if resuming/editing a sale and the customer has already been selected click Edit Customer)
- Click the green Discount Group button on the right

- Select a Discount Group by clicking the radio button in the Active column (see further below in this article for details on each column)

- Click Done
- The Price for any products on the sale will be updated based on the Discount Group accordingly
- Continue to process the sale as required
| Column | Description |
| Active | The selected group for the current customer |
| Points |
If you are using a Loyalty system with points you can set a "Points Threshold" where customers are automatically added to Price Groups based on how many points they have accrued. The applicable number of points required to move to the indicated group will be displayed in this column.
For more information please refer to the Loyalty Configuration article.
(Not available for Fixed Price Groups)
|
| Group |
The name of the group within Retail Express
|
| Description |
The Group Rule for the Price Group i.e. if the discount is calculated on sell price or cost price plus or minus a percentage or dollar amount.
(Price Groups only)
|
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