Retail Express by Maropost

Customer Fields Synchronised to Shopify

You can understand which customer data fields synchronize between Retail Express and Shopify to ensure accurate customer information management across your retail channels. This knowledge helps optimize your omnichannel customer data strategy by understanding what information transfers automatically, supporting better customer service and data governance across integrated systems.

Understanding customer field synchronization involves reviewing mapped data elements, synchronization triggers, and data flow directions between systems. When you understand these mappings, you can expect better data quality planning, more effective customer segmentation strategies, and improved troubleshooting of customer data issues across retail channels.

When updates are made to a customer account the following information is synchronised between the two systems:

Retail Express	Shopify
First Name	First Name
Last Name	Last Name
Email	Email
Receives Email	Customer accepts marketing *Note: If a customer chooses to unsubscribe later, their subscription preference is not synchronised. Both Retail Express and Shopify will need to be manually updated to reflect the correct information.

📋 Note: The following information is not integrated between Retail Express and Shopify

If the Customer is tax-exempt
Notes
Tags
Price Groups
Loyalty

Customer places an order

Orders are synchronised between Shopify and Retail Express, however it is online orders only. Customers will not be able to see orders placed in-store.

When an order is sent from Shopify to Retail Express, the following information is updated:

First name
Last Name
Company
Phone
Email preferences (i.e. if they have subscribed to the newsletters)

The address information is sent directly to the order itself. No changes are applied to the default customer address in Retail Express.

Billing Address
- Address Line 1
- Address Line 2
- Suburb
- State
- Post Code
- Country
Delivery Address
- Address Line 1
- Address Line 2
- Suburb
- State
- Post Code
- Country

E-commerce Integration:

Synchronising Customers to Shopify - Set up customer data synchronization between systems
Processing Shopify Sales - Process orders with synchronized customer information
Integrated Gift Vouchers Available for All Shopify Plans - Manage customer vouchers across channels

Customer Management:

Managing Shopify Source and Order Fulfilment - Leverage customer data for order routing
Configuring Source Groups for Webstore Integrations - Configure customer-based fulfillment rules