Glew eCommerce Analytics helps you create digital reports and identify profitable merchandise, sales channels, advertising campaigns, and customer segments. It analyzes data from your store, advertising platforms, social media networks, and Google Analytics to provide detailed reports and insights that support business analysis. This article explains the available information, reporting capabilities, and how to access Analytics Studio.
The add-on provides historical data for sales channels with orders in Maropost Commerce, with sales reported according to their associated dates. Data that is unavailable for the selected period is excluded, and canceled orders are not included in the reports.
Data is updated at different intervals based on the type of information. Canceled orders, customers, orders, and transactions are updated every four hours, while categories, products, suppliers, and other information are updated daily at approximately 2 AM. The initial synchronization may take longer depending on the number of orders, customers, and products in your store.
Add-on built by: Glew
Add-ons and integrations built in-house by Maropost are documented and supported by our customer service team. If you are experiencing any issues with the integration, contact our customer service team.
General features
Glew eCommerce Analytics provides several options for filtering, customizing, and exporting your reports.
Use the time and date controls in the top-right corner to filter the date range, apply filters for specific advertising campaigns or sales channels, add selected metrics to a report, or create a new report using the filters you have applied.
Information icons are also available to help you understand what each metric represents and how it is calculated.
Many metrics support the Group By function, which lets you change how data is represented. For example, when viewing several years of revenue, you can group the data by month instead of day to get a clearer view of trends over time.
The Orders, Customers, and Products sections also provide additional filters, columns, and export options. Use these options to view the specific data you need and export it for use in CRM, marketing campaigns, or other third-party applications.
Highlights
The Highlights page provides a quick view of your store's performance and helps you understand how key metrics are changing over time. You can view data for today, this week, this month, and this year.
Glew eCommerce Analytics also provides historical comparison data for each selected period, allowing you to compare current performance with previous performance.
By default, the Highlights page displays the following metrics:
- Revenue
- Gross Profit
- Orders
- Products Sold
- Average Order Value
- Refunded
- Visits
- Conversion Rate
Use the date range and data filters in each window to adjust the information displayed.
Performance
The Performance section combines data from your Maropost Commerce account with data from regional advertising channels to provide insights into the effectiveness of your sales channels and marketing campaigns.
Previously, accessing this information required you to cross-check multiple dashboards and reports and manually combine the data in spreadsheets.
The Performance section also helps you compare different periods. For example, Monday sales may differ from Sunday sales, and November sales may differ from October sales. Each metric on the Highlights page can be reviewed as a percentage increase or decrease for the selected period.
Orders
The Orders page provides an overview of incoming revenue, products, discounts, coupons, and refunds that have been issued. Use this data to create accurate real-time reports, track return-related issues, and evaluate the effectiveness of discounts and promotions.
Analyze your most profitable sales channels and determine where customers are converting most effectively. Use this information to identify effective acquisition channels and evaluate how your advertising codes and promotions are performing.
Customers
The Customers section provides customer information that you can use to understand customer behavior and improve customer service.
Use the Customer Profile and List pages to review information such as customer order history, average order value, and the length of time customers have been shopping with you. You can also review customer activity and other available customer metrics.
Use this information to create communication that customers perceive as professional, informed, and courteous. This can help you better understand customer behavior and support continued business.
Personalized, targeted email can help increase revenue compared with generic email campaigns. The Customer Segmentation feature lets you create targeted customer groups based on specific criteria.
Customer segmentation includes more than 20 unique segments that can be exported and uploaded to your email marketing platform. Each segment includes metrics such as:
- Lifetime Value
- Revenue
- Average Order Value
- Most Commonly Purchased Products
Products
The Products dashboard displays key performance indicators for each product across different dimensions. These include sales margin, views, orders, conversion, quantity sold, quantity low, revenue, cost of goods sold, gross profit, and refunds.
Use these metrics to evaluate product performance and identify products with a high refund rate. You can then investigate possible causes, such as missing product descriptions, pricing issues, or product quality concerns.
If you are viewing the Products section and select a product image or product name, you are taken to the individual product page. This page displays information specific to that product.
Reports
Use Reports to save time when compiling, cleaning, and visualizing your data. Glew eCommerce Analytics transforms eCommerce data into reports that help you monitor your business.
Reports can be generated from information available in the Highlights, Performance, Customers, or Products sections. Use these reports to meet specific business requirements.
Smart scheduling lets you send the data to your team on a regular basis so they can make informed business decisions wherever they are.
Store Settings
Use Store Settings to connect your data and improve reporting by integrating Google Analytics, AdWords, and other services with Glew eCommerce Analytics.
Connect your accounts with just a few clicks to reduce manual data collection and management. You can also set up campaigns and automatically create cross-channel marketing lists from your Glew eCommerce Analytics segments.
Use these segments for targeted marketing to turn one-time purchasers into regular customers.
Benefits
Glew eCommerce Analytics provides several reporting and analysis capabilities to help you evaluate store, customer, product, and campaign performance.
Store Performance Management
Use Store Performance Management to evaluate overall store performance and identify trends across different areas of your business.
- Segment performance data by device type, geography, day of the week, and other available criteria.
- Identify seasonal trends and patterns by using the calendar selector to quickly and efficiently analyze specific date ranges.
- Update your Cost of Goods Sold data and let Maropost Commerce automatically calculate information about channel profitability, return on ad spend, and product profitability.
- Compare administrative metrics, such as shipping revenue, refunds, and sales tax, to gain a comprehensive view of your overall performance.
Customer Analytics
Use Customer Analytics to understand customer behavior, acquisition, and purchasing patterns.
- Identify which channels and campaigns generate the highest customer lifetime value and have the lowest customer acquisition cost.
- Review how and when customers purchase, including customer behavior, order value, and other relevant metrics.
- Optimize marketing campaigns for different customer segments based on customer lifetime value.
- Leverage more than 20 unique customer segments in your email campaigns and advertising efforts by using highly specific customer segments as lists.
Product Analytics
Use Product Analytics to evaluate product performance across categories, segments, and individual SKUs.
- Measure and analyze performance across product categories, segments, and individual SKUs.
- Increase average order value by using product bundling recommendations.
- Get a detailed view of which products are most profitable and which are costing your business.
- Maximize the value of your products with advanced analytics and reporting tools.
Scheduled Reports
Use Scheduled Reports to automate recurring performance reporting and share relevant information with your team.
- Automatically compile and send daily performance snapshots, weekly updates, and monthly reports.
- Keep your team informed with regular performance communication.
- Create high-quality customer reports using multiple data sources.
- Deliver interaction and performance trend reports at regular intervals.
Cost of Goods Sold Reporting
Use Cost of Goods Sold Reporting to monitor product costs, margins, and profitability.
- Monitor gross margin and a variety of key metrics related to the Cost of Goods Sold data.
- Identify when you are spending too much money and determine which products have low margins.
- Quickly identify opportunities to allocate more ad spend to high-margin products.
- Get a clearer picture of how to improve performance and increase gross profit.
Set up Analytics Studio
Set up Analytics Studio from the Neto control panel to access the Glew eCommerce Analytics tools.
- Go to the Neto control panel and navigate to the Addons menu.
- In the Analytics & Optimisation section, click Install on Glew eCommerce Analytics.
- After the installation is complete, a new menu called Analytics Studio appears on the left-hand side.
Log in to Analytics Studio
Access Analytics Studio from the control panel after completing the installation.
- Go to your Control Panel and click Analytics Studio.
- When you log in for the first time, the Analytics Studio Getting Started page is displayed in a new tab. Follow the Getting Started Guide to set up your Analytics Studio account.
- When you log in again after the initial setup, the Analytics Studio dashboard is displayed.