This add-on was built by Maropost.
Add-ons and Integrations built in-house by Maropost are documented and supported by our customer service team. If you’re having issues with this integration, let us know!
Overview
Google Analytics collects customer metrics through a number of tracking events, such as add to cart, category/product list views, and order/product details to track conversions.
This add-on replaces Maropost’s Google Tag Manager for eCommerce tracking, but can be run along side your existing Tag Manager/Universal Analytics if already set up.
Benefits & Features
Google Analytics 4 is the new default analytics offered by Google, with several advantages over the previous version:
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Privacy-focused and durable for the future.
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Enhanced ecommerce tracking built in! No additional setup required.
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Intelligent, using machine learning to unearth insights about the customer journey across platforms and devices.
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Enhanced, seamless integrations with Google’s advertising platforms to optimise campaign performance and drive greater marketing ROI.
Set up the Google Analytics 4 Add-on
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Set up a Google Analytics 4 Property. When configuring your Property ensure the “data stream” is set to Web and you have entered your Maropost webstore URL.
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Once your data stream is active, copy its Measurement ID (including the “G-” prefix) as you will need this later.
Please Note: Data collection for your Google Analytics 4 Property is handled by the add-on, you do not need any code supplied by Google.
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In your Maropost Commerce control panel click on the Addons menu.
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Locate the Google Analytics 4 add-on under Analytics & Optimisation and click install.
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In the pop-up window, enter the Measurement ID you copied from your Analytics Dashboard and click the Install button.
Your webstore will now start sending ecommerce tracking events such as add to carts, cart/checkout view, and purchases (conversions) to your Google Analytics 4 Dashboard, general page view, and search events.
Please note: While GA4 has some live data, most of the tracking information will take 24 hrs to appear in any reports.
Tip: Looking to expand your Google Analytics 4 setup? Your Google Analytics 4 Admin Dashboard allows you to link your
Google Ads account or turn on
enhanced measurement events (such as form submissions, file downloads, and more) for your Analytics Property.