Neto By Maropost

Course: Advertising, Promotions and Discounts

You can create targeted advertising campaigns, promotions, discounts, and customer rewards programs to drive revenue growth and strengthen customer relationships in your B2B ecommerce operations. This enables you to implement strategic pricing initiatives that improve customer order experiences while maintaining profitability, helping you attract new business customers and encourage repeat purchases through loyalty incentives.

Configuring promotional strategies helps B2B merchants optimize conversion rates and average order values by offering tiered discounts, seasonal promotions, and customer-specific incentives. When you implement advertising and rewards programs effectively, you can increase order volume, improve customer retention, and create differentiated value propositions that support business scalability and competitive positioning in wholesale markets.

Lessons	Length
Advertising	8 mins
Promotions	8 mins
Discounts and Coupons	10 mins
Customer Rewards Program	15 mins

Customer Management:

Wholesale Customer Registration Form Setup - Configure registration for B2B customer promotional programs
Customer My Account Overview - Manage customer access to promotional benefits and account features
Customer Import Wizard - Import customer data for targeted promotional campaigns

Customer Data and Analytics:

Manage Email Subscribers and Contact Lists - Build targeted lists for promotional email campaigns
Customer Export Wizard - Export customer data for promotional analysis
Wishlists Overview - Leverage customer wishlists for targeted promotions