You can use pre-designed journey templates to streamline your workflow and implement industry-standard best practices for automated email campaigns. These templates significantly reduce setup time while providing proven frameworks that typically perform better than custom-built journeys, helping you achieve specific marketing outcomes more efficiently.
Journey templates are goal-oriented and minimize decision-making on your part, enabling the fastest way to set up automated workflows. This helps optimize your marketing effectiveness while ensuring consistent, professional communication with your subscribers across different campaign types and customer journey stages.
Maropost Marketing Cloud offers pre-designed templates for creating Journeys. Each of these templates is goal-oriented, enabling you to create journeys tailored for a specific outcome.
The Journey templates are designed to minimize decision-making on your part and offer you industry-standard best practices, facilitating the easiest and fastest way to set up your Journeys.
Note: Currently, this feature is limited to only Welcome, Abandoned Cart, Nurture, Advocacy, and Lapsed Buyer journey templates. Stay tuned as we launch more templates!
Types of Journey Templates
Here's a list of available and planned Journey template types:
Selecting the Template
In Navigation, go to Automation, and then select Journeys. On the Journeys page, click New Journey. Then on the Journey Selection page, you'll have the option of either creating a journey from scratch or selecting a template to quickly set up a journey.
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Available Journey Templates:
Journey Management: