Knowledge Base

Marketing Cloud

Integration with Neto By Maropost

📋 Note:

The integration imports important information such as customer data and order details from Neto. It also imports Neto subscribers who have opted for your newsletters.
You can connect multiple Neto accounts with a single Marketing Cloud account; however, you cannot connect a Neto account to multiple Marketing Cloud accounts.

Synchronization Features

The following table shows what information is synchronized between Neto and Marketing Cloud:

Section	Synchronised Data
Customers	All customers are synchronised, regardless of whether they have made a purchase or not Subscription status (subscriber or non-subscriber) Fields: Email First name Last Name Status Custom fields 📋 Note: The phone number can be synched as a custom field.
Orders	Orders are synchronised once an hour Order status
Abandoned Carts	If a customer has abandoned their cart
Recommendations	Price Description Image Store URLs Image URLs Category (as per below)
Product Catalogue	The catalogue will need to be imported via CSV upload - any changes to the catalogue in Neto will require products to be reimported Categories - one product per category, randomly selected from the list of categories the product is assigned to

📋 What does the “Status” field in Integration mean?

The “Status” field in Marketing Cloud denotes a contact's email list subscription status. If the status is “true,” the contact has subscribed, and if the status is “false,” the contact has unsubscribed from the email list.

Managing Your Neto Integrations

On the Neto Integration index page, you can create new and manage existing integration connections. In Navigation, go to Integrations, and then on the Integrations page, select Neto By Maropost.

User-added image

The Actions drop-down menu consists of the following options:

Edit Store – Enables you to edit the integration setting. You can update the list name but not the store URL.
Enable/Disable – Enables you to change the status of your integration. You can Enable (Active status) and Disable (Disabled status) the integration.

Creating an Integration With Neto

Perform the following steps in Maropost Marketing to create an integration with Neto:

In Navigation, go to Integrations, and select Neto By Maropost.
If this is your first Neto integration, the Integration Settings dialog box opens. However, if you already have any previously created integration, the Neto Integration index page opens where you can click the Add button to open the Integration Settings dialog box.
On the Integration Settings dialog box, enter your Shop Name and Neto store's URL. Then, in the Integrate with Maropost List text drop-down list, select the Maropost for Marketing list to which you want to import the Neto purchasers and other details.
If a customer has abandoned their shopping carts and you would like to send emails to alert them of their pending purchase, select the timing information under the Abandoned Cart Delay section. This option allows you to send timely reminders to your potential customers and nudge them to complete their orders.
📋 Note:
- Neto will trigger an alert and notify the account owner if a user leaves their cart abandoned for approximately an hour.
- Maropost Marketing Cloud fetches abandoned cart information from Neto accounts every 30 minutes.
You can also select the Sync historical data checkbox to import the historical data from Neto to Maropost Marketing.
Optionally, if you want to import more Neto data than what the integration imports by default, use the Custom Field Mapping section to import custom fields created on your Neto account to the Marketing Cloud custom fields.
📋 Note: With the help of frontend and backend implementations, customers can manually create and map fields (including custom fields) in their Marketing Cloud accounts.

📋 Note: The Custom Mapping functionality imports additional Neto information such as Username data, login credentials, email addresses, personal details registered on Neto, identification and registration information, payment settings, Website URLs, Order, Invoice, and Shipping data, and any additional custom sections created on Neto accounts.
Click Connect.
You’ll be prompted to log into your Neto account (if not already logged in) and once authenticated, the integration is created.

Verifying Imported Data in Maropost Marketing

Once you have the integration set up, the orders and the purchaser data start flowing into your Maropost Marketing account. The purchasers are added as contacts to the Maropost list that was selected during the integration setup and their order details are included as part of the contacts’ engagement record.

To see the imported contacts in your Maropost Marketing account, do the following:

In Navigation, go to Audience, and select Contact Lists.
On the Contact Lists index page, find the list that you have selected during the integration setup.
From the Actions menu, select View Contacts. The List Contacts page shows all the contacts added to the list. You’ll find the details of the contact imported from your Neto account.

To see the imported order details, do the following:

Follow the steps listed above to go to the List Contacts page.
On the List Contacts page, click the email ID of the contact in the list to see a 360-degree overview. The Customer Engagement Journey in Contact Overview page shows the order details imported from Neto, which includes the latest order status. For more information on the order statuses, see the Sales Orders Overview article.