Every event includes a set of attributes that allows you to further segment your mobile app users. For example, perhaps you want to create different segments of users who have completed the checkout of a mobile cart based on the cart value, or of the items that were included in the cart.
All standard events include a pre-defined set of attributes that vary depending upon the type of standard event.
| Event Name | Event Attribute | Data Type |
|---|
added_to_cart,
removed_from_cart | cart_id | String |
| sku | String |
| description | Text |
| quantity | Numeric |
| value | Float |
| product_category | String |
| brand | String |
started_checkout,
completed_checkout | cart_id | String |
| value | Float |
started_content,
finished_content | content_id | String |
| title | String |
| description | Text |
| category | Text |
| value | Float |
Each of the standard events listed above include the 'Value' attribute. The attribute is a float data type and is useful for reporting and for segmentation. The definition of the 'Value' attribute varies depending upon the event.
- added_to_cart, removed_from_cart — Is the price of the item added to the cart.
- started_checkout, completed_checkout — Is the total cart value.
- started_content, finished_content — Is any point value that you want to assign to the content viewed. Assigning a point value is useful if you want to reward your app users for viewing a certain amount of content within the app.