Maropost’s Marketing Cloud is a cloud-based email and SMS marketing platform specifically designed to engage audiences throughout their entire e-commerce journey. Whether it’s connecting with retail customers or affiliate marketers, you have an exhaustive suite of tools at your disposal to make your brand stand out amongst other competitors.
Maropost offers the following key attributes:
Core Strengths & Qualities
Centralized Marketing Automation
You can create data-driven and personalized emails, social media blogs, and SMS messaging to attract, convert, and retain your core customer groups. What makes this particularly powerful is the ability to manage and automate all campaign metrics from a single location with just a few clicks. To learn more, click here.
Analytics-Based Engagement
Using real-time 24/7 data fetched from Maropost’s eRFM analytics report, you can carefully observe customer preferences and leverage them to your benefit by improving and strengthening client relationships. With multiple charts and tabular insights, this feature guides you in making informed marketing strategy decisions to incentivize and retain loyal customers in the long term. To learn more, click here.
Robust Email Deliverability Mechanism
Are you facing issues with traditional email systems not being up to task? No worries. With Maropost’s sophisticated email deliverability system, you can achieve a very high email send and click rate with minimal risk of your emails ending up in a client’s spam folder. To learn more, click here.
Advanced Customer Management
Unified Contacts
To make it more convenient to engage with contacts across multiple channels, Maropost has combined both email and SMS contact records at a single location. Each contact's page displays various engagement parameters, and the system can be configured to meet specific business requirements. To learn more, click here.
Segmentation
Do you have varied customer groups in terms of geography, demographics, age, interest, etc., and wish to send relevant campaigns accordingly? We’ve got just the tool you need to accomplish this goal in the form of segmentation. Either create a segment manually or use Maropost’s sophisticated AI builder to generate segments of a certain kind by typing specific keywords within the AI application. To learn more, click here.
Content Creation & Conversion Tools
Acquisitions Template Builder
Use Maropost’s intuitive Acquisition Builder tools to create interactive lightboxes, forms, and surveys to attract more viewers to your website and rapidly grow your contact database. The builder comes with many pre-built templates, with the flexibility to develop custom ones from scratch. To learn more, click here.
Visually Appealing Content Creation
Create rich, customized emails, SMS messages, and push notifications that resonate well with your audience. The focus is on well-crafted, engaging content delivered at the right time across multimedia channels to enhance brand visibility and establish a positive reputation among both new and loyal customer bases. To learn more, click here.
Dynamic Landing Pages
Bring viewers from email to your website via custom-built landing pages. A thoughtfully structured web page can enrich a reader’s browsing experience, thereby increasing web traffic and user click rates. By integrating a viewer’s site activity with their purchase data, you gain a comprehensive understanding of a buyer’s behavior toward your business offerings. To learn more, click here.
AI-Powered Features
Product Recommendation Engine
Create curated product feeds and suggestions depending on customers' purchase choices and brand appeal. Keep your product catalogs up-to-date with the latest images, labels, pricing, etc., and use them to create dynamic product templates that can be inserted within your emails. With AI-powered recommendations, you can promote several other products in your inventory that can help boost sales conversions. To learn more, click here.
Tailor-Made Journey for Every Customer
Adopt Maropost’s native Journey Builder to design individualized pathways and shopping experiences tailored to each customer’s interests and choices, complemented with AI-powered email segmentation to create effective promotional campaigns. To learn more, click here.
Business Growth Opportunities
Extensive Integrations
You can connect your Marketing Cloud account with various third-party and Maropost-supported apps, thus enabling seamless connectivity and data sharing across multiple platforms. To learn more, click here.
Partnership Programs
Want to acquire, engage, and convert more viewers into clients? You’ve come to the right place!! Choose any one of the three programs that Maropost has to offer (Trusted Advisor, Agency, and Technology Partner), and share your expertise by collaborating with us. Such initiatives create economic opportunities, broaden business outlook, bolster sponsorship tie-ups, and earn you fair commissions in the long run. To learn more, click here.
Educational Resources
Would you like to gain an in-depth viewpoint of Marketing Cloud? Visit and read our meticulously documented list of topics and articles, which illustrate Marketing Cloud’s numerous characteristics and their functions in a way that users can utilize the platform effectively.
Thus, Marketing Cloud positions itself as more than just an email marketing tool; it's a complete ecosystem for e-commerce marketing automation that emphasizes personalization, AI-driven insights, and seamless customer journey management.