Proper initial setup ensures your email campaigns reach subscribers' inboxes rather than spam folders, which is essential for campaign effectiveness. Completing DNS configuration, SSL certificates, and IP warm-up processes helps establish sender reputation with email service providers, typically achieving significantly better deliverability rates compared to incomplete setups.
This foundational configuration protects your domain reputation and enables reliable email delivery for your marketing campaigns, helping ensure your messages consistently reach their intended audience and maintain subscriber trust.
Before you can start mailing from your Maropost Marketing Cloud account, you will first need to set up several DNS and email items.
The following are the mandatory setup items:
If you've opted for a dedicated IP, you must also do the following setup:
We strongly recommend that you follow a warm-up plan to build your IP/domain reputation. See IP and Domain Generic Warm Up to learn more.
If you still need help implementing these setup items, your Customer Success Manager can schedule a call with you to go over them.
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