You can implement email segmentation and list cleansing strategies to significantly improve your campaign performance by targeting engaged subscribers and removing inactive contacts. This approach typically leads to better open rates and click-through performance, as you're focusing your messaging on subscribers who are genuinely interested in your content.
Properly segmented and cleansed email lists help optimize deliverability performance by maintaining a healthy sender reputation, while enabling more relevant messaging that reduces unsubscribe rates and improves overall campaign effectiveness.
You can implement email segmentation and list cleansing strategies to significantly improve your campaign performance by targeting engaged subscribers and removing inactive contacts. This approach typically leads to better open rates and click-through performance, as you're focusing your messaging on subscribers who are genuinely interested in your content.
Properly segmented and cleansed email lists help optimize deliverability performance by maintaining a healthy sender reputation, while enabling more relevant messaging that reduces unsubscribe rates and improves overall campaign effectiveness.
You can implement email segmentation and list cleansing strategies to significantly improve your campaign performance by targeting engaged subscribers and removing inactive contacts. This approach typically leads to better open rates and click-through performance, as you're focusing your messaging on subscribers who are genuinely interested in your content.
Properly segmented and cleansed email lists help optimize deliverability performance by maintaining a healthy sender reputation, while enabling more relevant messaging that reduces unsubscribe rates and improves overall campaign effectiveness.
Deliverability (how many emails actually reach the inbox) is affected by a number of factors, but the most important depends on you, the sender.
To improve deliverability, marketers follow email marketing best practices by removing inactive subscribers from their lists. The main objective is to get rid of 'dead' addresses, boost the inbox placement rate, and improve engagement.
Email Segmentation
An inactive subscriber is someone who doesn’t read your emails. Frustratingly, these inactive subscribers are not taking any action to stop receiving your emails, which skews your metrics. Email segmentation allows you to divide your bulk list of emails into unique and insightful segments. This way, you can work effectively with your two segments – active users and inactive users.
You may be wondering why you should not remove the inactive subscribers and focus on those who actively engage with you. That’s because some of these inactive subscribers could engage again if you send them the right emails.
Segmentation enables you to deal with different groups according to their preferences, which can boost your conversions. Intention, anxiety, and motivation are based on age, gender, interests, and time – the conversion funnel list is limitless. Segmentation helps you to stay relevant with your ever-changing email list and adapt to their needs.
Email List-Cleaning
List cleansing isn’t easy – who wants to say bye to a potential customer? Ultimately, your online reputation depends on maintaining a healthy email list. How you implement list cleaning is just as essential as deciding whom to remove. We recommend the following:
- Removing any addresses that meet the list-cleaning threshold (usually inactivity) from all future email blasts.
- Sending a re-engagement email requesting users to take action to stay on the list.
Removing any addresses that are inactive for six to 12 months is a good start. Some organizations think cleansing their lists is not important – until they encounter serious email delivery problems. If you wait until your email is delivered to the junk folder or, even worse, blacklisted, you risk being forced into more aggressive cleansing decisions than marketers who actively manage their data.
Related Articles
Contact Management:
- Creating a Contact List- Build targeted audience segments
- Email Contact Lists Overview- Understand contact management fundamentals
Campaign Management:
- Create Your First Email Campaign- Use contact lists in campaign creation
- Campaign Tags- Organize campaigns by contact segments
Analytics & Reporting:
- A/B Campaign Reports- Track contact engagement across campaigns
Related Articles
Contact Management
- Creating a Contact List
- Email Contact Lists Overview
Campaign Management
- Create Your First Email Campaign
- Campaign Tags
Analytics & Reporting
Related Articles
Contact Management
- Creating a Contact List
- Email Contact Lists Overview
Campaign Management
- Create Your First Email Campaign
- Campaign Tags
Analytics & Reporting