đź“‹ Note: You can use Maropost's web tracking to record anonymous site visits and their viewing activities, plus contacts who have at one point in time clicked an email link (sent through Maropost) that has redirected them to your site, which has a web tracking script embedded in it.
Managing Web Tracking
On the Web Tracking Index page, you can add your websites to enable the web tracking feature. You can view and manage all the websites you have previously added to the page.
To access the Web Tracking Index page, in the Navigation, go to AUDIENCE, and click Web Tracking.
Web Tracking Capabilities – Basic and Advanced
Maropost supports basic and advanced capabilities for web tracking. You can use the basic capabilities of web tracking for simple tracking such as recency and frequency of page views. To learn more, see Basic Web Tracking.
The advanced capabilities can be used for attributing e-commerce product purchases to email campaigns, tracking web funnels for completions, abandonment, and conversions, and displaying personalized content within emails based upon machine-learned content preferences. To learn more, see Advanced Web Tracking.
Similar to the integration feature that allows you to import data such as order information from your various accounts (Neto, Shopify, Retail Express, etc.) to Maropost Cloud, with the help of Web Tracking, you can capture order data and view them as well. To learn more, see Capturing Orders Using Web Tracking.