Navigation and Custom Report Management
From the Navigation panel, go to Analytics and select the Custom Reports option. The index page contains all of your previously created custom reports. Also, you can create a new one by clicking the New Report action button. The Index page consists of the following details:
- Name: Displays the name of the custom report.
- Type: Classifies the report category.
- Status: Mentions whether the report is being generated on a scheduled or recurring basis.
- Updated At: Determines the date and time at which the custom report details were created or modified.
- Actions: Allows you to duplicate, download, report, delete, and edit a particular custom report.
Note: You can make changes to a recurring report via the Actions tab. For a scheduled report, however, you’ll need to duplicate it and then edit the report accordingly.
Viewing Custom Reports
Once the report is generated as per the specified date, you can click on the campaign name from the index page and view its information in the following format:
Overview Tab: Displays insightful data such as the total revenue generated from the campaign, overall user interaction, delivery-related statistics, and many other response metrics. The overview page reflects the effectiveness of the campaign that you have sent.
Details Tab: Displays the total delivery and response metrics for each campaign in the report. You can jump to any campaign’s report by clicking on the campaign name. Apart from campaign reports, you can check the campaign tags and brand details that you have filtered while creating the campaign.
Types of Custom Reports
Below are the types of custom reports you can create in Marketing Cloud.