Marketing Cloud

Tags in Content: Overview

You can use various content tags to create dynamic, personalized email experiences that enhance subscriber engagement and improve campaign effectiveness. These tags help streamline campaign production by automatically inserting relevant contact information, campaign data, and dynamic content elements throughout your email templates.

Content tags enable you to maintain brand consistency while delivering personalized messaging at scale. When properly configured, dynamic tags significantly improve your marketing effectiveness by automatically customizing content for each recipient, helping optimize engagement rates and creating more relevant subscriber experiences.

There are various tags supported within the content editors that can be used in the content, in a hyperlink URL, and in the subject line of a campaign.

You can learn more about these tags by clicking the following links:

Content Creation Tools:

Content Builders Overview - Learn about all content creation tools
Using Product Recommendations In Emails - Use product feed template tags
Content Abandoned Cart Tags - Personalize abandoned cart emails

Email Personalization:

Brand Management - Maintain consistent brand experience with tags
Acquisition Forms - Collect data for tag personalization