Knowledge Base

Marketing Cloud

13 Mistakes That Will Land Your Emails in Spam
A/B Campaign Reports
API Overview
Abandoned Cart Journey Template
Abandoned Cart REST API Integration
Acquisition Forms
Adding a Keap Integration (New UI)
Adding a Shopify Integration
Application Settings: Overview
Audience Management: Overview (Legacy)
Automation: Overview
Brand Management
Campaign Report - Dashboard
Campaigns for Mobile Apps
Cleansing Rules
Connecting to a Social Media Account
Contact 360 Overview (New)
Contact Lists Overview Page (New)
Contact Tags
Contacts
Content Builders: Overview
Content Editors
Content Feeds
Content Recommendations FAQs
Creating Growth & Attrition Reports
Creating Relational Tables
Creating SMS Campaigns
Creating Segments with Legacy Segment Builder
Creating Transactional Email Campaigns
Custom Fields
Dashboard Walkthrough
Data Journey: Actions
Deliverability Best Practices
Deliverability FAQs
Email Campaigns
Email Campaigns: Overview
Implementing Product and Revenue Tracking
Initial Setup
Initial Setup: Overview
Integration Using Zapier
Integration with Dynamics CRM
Integration with Magento
Integration with Neto By Maropost
Integration with Retail Express
Integration with Salesforce
Integrations: Overview
Introduction to Journeys
Introduction to Marketing Cloud
Introduction to SMS Compliance
Introduction to Web Tracking
Marketing Cloud
Marketing Cloud Release Notes – 27th April 2023
Mobile App Push Notifications and In-App Messages
Mobile Messaging Overview
Preference Management: 1-Click Unsubscribe
Reports and Analytics: Overview
Secure Lists
Tags in Content: Overview
Using Maropost Identity App
7 Best Practices for Making the Most of an Email Unsubscribe
API Keys
API Request Limits
Acquisition: Overview
Adding a ClickBank Integration
Application Settings
Basic Web Tracking
Campaign Report - Details
Campaign Tags
Contact Lists
Contact Lists: Overview (New)
Contacts FAQs
Contacts: Overview (New)
Content FAQs
Content Libraries
Content Libraries: Overview
Content: Campaign Tags
Create Social Media Content
Creating SMS Contact Lists
Creating Segments with Next-Gen Segment Builder
Custom Email Campaign Report
DNS Setup
Data Journey: Delays
Deliverability FAQs
Email Campaign Reports
Importing Contact Tags from Infusionsoft/Keap
Integration with Digioh
Integration with Shopify
Introduction to Product and Revenue Tracking
Introduction to Relational Tables
Journey Reports
Journey Templates: Overview
Journey: Actions
Journeys
Managing Account and Billing Information
Mobile App User Event Tracking
Mobile SDK for Android – Installation and Configuration
Preference Management: Edit Profile
Product Catalog
SMS Compliance
Salesforce - Import Leads and Contacts to Maropost
Sending Abandoned Cart Emails to Your Neto, Shopify, or ClickBank Contacts
Setup and Configuration
System Requirements
Transactional Campaigns
Webhook Integrations
8 Lessons of Email Marketing You Can Learn from CAN-SPAM
Account Management
Advanced Web Tracking
Audience Acquisition
Automatic Provisioning of SSL Certificate for Link Tracking Domains
Bulk Messaging via FTP
Campaign Report - ISP
Content Management
Content: Contact Tags
Countdown Timer
Creating A/B Campaigns
Creating Landing Pages
Creating a Contact List (New)
Creating and Managing Contacts (New)
Custom Reports: Overview
Custom Unique Identifier (Custom UID)
Data Journey: End
Drag and Drop Editor
Exercising the Right to Erasure (Legacy)
Facebook Lead Ad Integration
Importing Contacts from Infusionsoft/Keap Forms
Integration with 1ShoppingCart
Integration with Neto
Introduction to SMS Campaigns
Introduction to Segments
JSON Web Token (JWT)
Journey Templates
Journey: Delays
Mobile Event Tracking: Custom Events
Mobile SDK for iOS – Installation and Configuration
Multi-Factor Authentication
Nurture Journey Template
Other Campaign Reports
Preference Management: Manage Subscriptions
Product Feed Templates
Product Recommendations
Product and Revenue Tracking - FAQs
SMS Campaigns
SQL Queries
Salesforce - Send Email Campaigns
Test Campaign Reports
Add Maropost Web Tracking Script to Google Tag Manager
Application Version Update Prompts
Brand Management
Bulk Messaging: Examples
Campaign Report - Overlay
Content: Dynamic Tags
Coupon Bank
Creating Email Campaigns
Creating an Email Contact List (Legacy)
Creating and Using Acquisition Forms
Custom Reports
Custom SMS Campaign Report
Data Journey: Filters
Data Journeys
Dedicated IP Assignment
Deliverability Best Practices
Drag and Drop Editor: Custom Row Categories
Exercising the Right to Erasure (New)
Importing Contacts from Infusionsoft/Keap Transactions
Integration with ClickBank
Integration with Retail Express
Journey: End
Managing Users and Permissions in Marketing Cloud
Mobile Event Tracking: Event Attributes
Mobile Keywords
Mobile SDK: In-App Messaging
Preference Management: Overview
Product Feeds
Product and Revenue Tracking
Push Campaigns
Relational Tables Access
Salesforce – Package Installation and Configuration
Schedule Content from a Category Queue
Segment Rules in Legacy Segment Builder
Segments FAQs
Tags Within Content
Transactional Campaign Reports
Welcome Journey Template
A Record
Adding More Meta Tags for Recommendation Rules
Archive Management
Bulk Messaging: Personalised Email Headers
Cleansing Rules
Contact Management
Content: Abandoned Cart Tags
Custom SMS Message Report
Data Journey: Triggers
Drag and Drop Editor: Editing Content
Dynamic Content
Effective Ways to Improve Your Email Deliverability
Email Campaign Reports
Email Contact Lists: Overview (Legacy)
Exporting Contacts
Follow-Up Actions Upon Form Submission
Importing Do Not Mail List into Infusionsoft/Keap
Integration with Nanacast
Integration with Shopify
Journey: Filters
Managing Email Campaigns
Mobile Apps
Mobile Event Tracking: Standard Event
Mobile Keywords FAQs
Preference Management: Report Spam
Product Recommendations
Reporting FAQs
SFTP Access
Segment Rules in Next-Gen Segment Builder
Set Up Your Account Timezone
Social Content Categories
Unlock Customer Insights with eRFM Analysis
Capturing Contact Profile Attributes
Contact Tags
Content: Coupon Tags
Data Streaming via API
Deliverability Report
Drag and Drop Editor: Properties Panel
Email Guidelines for Major Internet Service Providers
Email Marketing
Exporting an Email Contact List (Legacy)
Folder Management
Footer Management
HTTP Post URL
IP and Domain Generic Warm-Up
Importing E-Commerce Data from Infusionsoft/Keap
Integration with Keap
Integration with Shift4Shop
Introduction to Data Journeys
Introduction to Landing Pages
Journey: Triggers
Preference Management: Thank You Page
Recommended Content in Emails
Restricted Access for Campaign Creation
SMS Campaign Dashboard
SMS Webinar
Social Content Library
Using Automated Import (New)
Website Reports
Bulk Delete Contacts
Capturing Orders Using Web Tracking
Content: Other Tag
Custom Fields
Email Content Statistics
Email Segmentation and List Cleansing
Folder Management - Legacy
GraphQL APIs
Growth & Attrition Report: Overview
Image Library
Importing Email Contact Lists (Legacy)
Importing InfusionSoft/Keap History
Integration with Salesforce
Integration with Shopping Carts
Journeys FAQs
Mobile Marketing
Preview a Landing Page
SMS Contact Lists
Social Media Campaign Management
Using FTP Import (New)
Using Product Recommendations in Emails
Capturing Web Conversions
Content: Table Tags
Conversion Attribution (Last-Touch Attribution)
General FAQs
HTML Code Content Builder
How to Avoid the Gmail Promotions Tab
Importing New Contacts from Infusionsoft/Keap
Integration with UltraCart
Integration with Zapier
MMC Contact Management
Optimize on Open Image Groups
REST APIs
ReCAPTCHA in Signup Forms
Transactional SMS Campaigns
Twitter Lead Card Integration
Using Automated Import (Legacy)
Using File Import (New)
Content: Web Funnel Tags
Enable Website for Content Recommendations
How to get Whitelisted
Importing Tagged Contacts from Infusionsoft/Keap
Integration with Magento
Integration with an Affiliate ClickBank Account
Liquid Script Examples
Mobile App Profiles
Preference Management
SMTP Error Codes
Signup Forms
Social Marketing
Template Library
Using FTP Import (Legacy)
Importing Unsubscribers Into Maropost Do Not Mail List
Integration with Dynamic CRM
Machine Learning for Recommendations
Managing Email Content
Marketing Automations
Maropost’s Deliverability Team for The Win – DMARC Case Study
Relational Tables
SMS Campaign Compliance Settings
Sending Bulk Messages via FTP
Surveys
Template Permissions
Using File Import (Legacy)
Importing Custom Field Data from Infusionsoft/Keap
Integration with Shopping Carts
Overriding Web Page Attributes
Pre-Warmed IP Addresses: A Guide
Previewing Content in Content Editors
Secure Lists
Sending Transactional Campaigns via SMTP
Set Up and Manage Link Tracking Domains
Viewing a Contact Overview (Legacy)
Web Tracking
Integration with InfusionSoft/Keap (Old UI)
Pull From URL Content Builder
Recommendation Rules
Reports and Analytics
Segments
Set Up and Manage Sending Domains
The ABC of Improving Email Deliverability
Transactional SMS APIs
API Guide
Integration with Keap (New UI)
Set Up and Manage the SMS Link Tracking Domains
The Top 5 Email Deliverability Terms You Need to Know
Using Journeys for Remarketing Campaigns
WYSIWYG Content Builder
Partner Integrations
Suppression (Do Not Mail) Lists
Web Analytic Tracking
Web Funnel Tracking
Marketing Cloud Deliverability
Test Campaigns Subject Line
Release Notes
Unique Identifier

Tags in Content: Overview

There are various tags supported within the content editors that can be used in the content, in a hyperlink URL, and in the subject line of a campaign.

You can learn more about these tags by clicking the following links:

Campaign Tags
Contact Tags
Other Tags
Dynamic Tags
Table Tags
Web Funnel Tags
Coupon Tags