You can utilize product recommendations to craft more relevant and engaging email experiences that yield better campaign results. This feature enables you to include dynamically generated product suggestions in your email campaigns, helping increase click-through performance and boost email-driven revenue.
Product recommendations help maximize email marketing ROI by delivering personalized content that matches each recipient's interests and purchase behavior. When properly configured, this feature streamlines your workflow by automatically generating real-time recommendations at send time, eliminating the need for manual product selection in each campaign.
The Product Recommendation feature enables you to include a list of recommended products in your email campaigns. Based on your chosen criteria, a product recommendation is automatically generated in real-time when you send the email.
Building Product Recommendations
There are three stages in building product recommendations, which can then be used in email campaigns.
Update Product Catalog
The first stage of building product recommendations is more of a prerequisite rather than an actual step required to generate recommendations. Keep the product catalog up to date and ensure that all products have a name, an image, and a corresponding price.
To learn more about the product catalog, refer to our Product Catalog article.
Create Product Feed
The second stage of building product recommendations involves creating a data feed based on a set of predefined criteria. The selections you make here are used to generate the product recommendations.
To learn more about the product feeds, refer to our Product Feeds article.
Create the Product Feed Template
The third stage of building product recommendations involves creating a template that can be reused in multiple email campaigns. In a template, you select a product feed (created in stage 2) for generating the recommendations and then choose the layout for displaying them.
To learn more about the product feed templates, refer to our Product Feed Templates article.
Using Product Recommendations in Email Campaigns
You can include product recommendations in your email campaigns by inserting a product feed template into your email content and then using that content in the campaign. The template only specifies the criteria for generating the recommendation. So, the product recommendations are actually generated at the time of sending the emails.
To learn more about how you can use the recommendations in email campaigns, refer to our Using Product Recommendations in Emails article.