In this Article Building Product RecommendationsUsing Product Recommendations in Email CampaignsBuilding Product Recommendations There are three stages in building product recommendations, which can then be used in email campaigns.Update Product Catalog The first stage – Update Product Catalog – is more of a pre-requisite rather than an actual step required to generate recommendations. Keep the Product Catalog updated and ensure all products have a name, an image, and a price.To learn more about the product catalog, see Product Catalog. Create Product Feed The second stage – Create Product Feed – is where you create a data feed based on a set of criteria. The selections you make here are used to generate the product recommendations.To learn more about the product feeds, see Product Feeds. Create the Product Feed Template The third stage - Create Product Feed Template – is where you create a template that can be reused in any number of email campaigns. In a template, you select a product feed (created in stage 2) for generating the recommendations, and then, choose the layout for displaying the recommendations.To learn more about the product feed templates, see Product Feed Templates.Using Product Recommendations in Email Campaigns You can include product recommendations in your email campaigns by inserting a product feed template in email content and then using the content in the campaign. The template only specifies the criteria for generating the recommendation. So, the product recommendations are actually generated at the time of sending the emails.To learn more about how you can use the recommendations in email campaigns, see Using Product Recommendations in Emails.
