You can integrate product recommendation templates into your email campaigns to create engaging email experiences and drive better campaign results. This feature helps optimize your marketing effectiveness by delivering personalized product suggestions that typically lead to better click-through performance and enhanced subscriber interaction compared to generic promotional content.
Product recommendations enable you to maintain brand consistency while streamlining campaign production through automated, dynamic content. When properly configured, personalized product suggestions can significantly improve engagement by showing relevant items to each subscriber based on their interests and behavior.
After you have created a product feed template, it is ready to be used for generating product recommendations. Your next step is to insert the template within the email draft and use it as content for your email campaign.
Inserting Recommendations in Email Content
To use product recommendations, insert the product feed template into your email content, which can then be used in your email campaign. The product feed templates created in your account are available as tags in the content editors.
All content editors in Marketing Cloud support inserting product feed templates.
In the WYSIWYG editor, select the product feed template from the Product Feed Template Tags drop-down list.
In the Drag-and-Drop editor, select the product feed template from the Merge tags drop-down list.
Sending Emails with Product Recommendations
If you want to send an email campaign with product recommendations, you must insert the product feed template into the content that you will use for the campaign. In step 3 of campaign creation, you can select the content. You can also view a content preview by enabling the Dynamic content preview toggle.
In the content preview, the product feed template tags are replaced with the actual product recommendations. However, keep in mind that the recommendations are dynamic in nature and will refresh when the email is sent. Therefore, the recommendations you see in the preview may vary from those sent in the email.
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