Marketing Cloud

Content: Coupon Tags

You can use coupon tags to automate unique coupon code distribution in your email campaigns, helping drive conversions and track promotional campaign effectiveness. This feature ensures each recipient receives a distinct coupon code, enabling better attribution tracking and preventing code sharing that could impact your promotional ROI.

Coupon tags help maximize email marketing ROI by streamlining promotional campaigns and providing detailed insights into which offers generate the best results. When properly configured, this feature eliminates manual coupon management while maintaining the exclusivity and trackability that makes promotional emails more effective.

The Coupon Tags can be used to include a unique coupon code from your coupon bank in an email.

You must first create a coupon bank and upload coupon codes into it. At runtime, when the emails are being sent, Maropost automatically inserts a unique coupon code into the body of the email. To learn about coupon banks, see Coupon Bank.

The following is a screenshot of the WYSIWYG content editor with Coupon tags highlighted:

You can use more than one coupon tag in the body of your email. Each tag represents a unique coupon code coming from its own Coupon Bank. You can use the coupon tag in the body of the email as well as in a query string parameter of any link in your email.

To insert a coupon tag into your email, just place the cursor in the email body where you want the coupon to appear. Then, select the 'Coupon Tag' drop-down list and click the name of the Coupon Bank whose tag you want to use.

The coupon codes are inserted into the email only when the email is being sent. Codes are not inserted if you are running a render report or sending a test campaign using the 'Send Test' button. This omission is intentional so that you don’t run through your coupon codes while testing the rendering of your emails.

If you want to verify that your coupon codes are being properly inserted into your emails, simply target the campaign to a test list and schedule it as a Priority Send campaign.

Content & Design:

Acquisition Forms - Create effective signup forms
Signup Forms - Design optimized contact capture forms

Campaign Management:

Create Your First Email Campaign - Apply design principles to campaigns
Campaign Tags - Organize design assets and campaigns

Contact Management:

Creating a Contact List - Capture contacts with well-designed forms