You can use the Email Campaigns page to efficiently oversee your entire email marketing operation, providing centralized access to campaign performance metrics and management tools that help streamline your workflow. This centralized approach significantly improves operational efficiency by allowing you to monitor campaign status, assess performance data, and make necessary adjustments from a single location.
Effective campaign management enables data-driven decision-making by providing quick access to key performance indicators and campaign metrics. When properly utilized, these management capabilities help optimize your email marketing ROI by identifying high-performing campaigns to duplicate and underperforming ones that need adjustment.
The Email Campaigns page is the starting point where you can view and manage previously created campaigns, as well as create new ones.
Viewing Campaigns and Their Performance Metrics
To access this feature, go to the Navigation panel and click on Marketing > Campaigns > Email Campaigns.
The index page provides an overview of all your existing campaigns and their key details, including the campaign name, number of contacts, current status, send date, and the date the campaign was last updated. You can use the filtering options, such as "All," "Recently Modified," "Draft," "Scheduled," "Sent," "A/B Campaigns," "Recurring," and so on, to view specific campaigns.
To see a report on how your campaign is performing, click on the campaign row. The campaign report contains various data metrics that can help you assess the campaign delivery and performance.
Note: The same report can also be accessed from the Analytics section. To learn more about the campaign report, view our Custom Reports article.
Handling Email Campaigns
You can manage the email campaigns using the action menu (three dots) available under the Actions column. You can perform the following actions: editing, deleting, duplicating, and, in some instances, force-stopping a campaign.
Force Stopping an Email Campaign
During a campaign's delivery, you may suddenly need to stop an ongoing campaign due to various factors, such as content modifications required within a campaign, a change in the audience group, or a shift in the scheduled time. Taking this into consideration, you can force stop an email campaign (including A/B campaigns) that's in the “Sent” or “Locked” status.
Important: Take precautions before initiating a force stop request, as this action cannot be reversed.
To “Force Stop” an email campaign, follow the steps as shown below:
- Choose an email campaign that's currently in “Sent” status (sending emails to the target audience) or “Locked.” Click on the three-dots icon under Actions and select the Force Stop option.
- The system displays a dialog box prompting you to verify the campaign you’re about to force stop.
- Next, enter the email address corresponding to your Maropost application account. Failure to do so will result in the system denying your force stop request.
- Upon verifying the campaign and the email address, click on Confirm. Once confirmed, the system successfully force-stops your live campaigns with immediate effect.
Note: A child campaign that has already been sent out will appear in "Disabled" mode and cannot be selected.
Editing an Email Campaign
Click the action menu (three dots) for the campaign and select Edit Campaign. You can update the campaign as needed.
When editing a finished campaign (saved as a draft or scheduled), you can easily move between the steps just by clicking the step progress bar at the top.
Note: After you make an edit, you can only move forward by clicking Next.
Deleting an Email Campaign
Click the action menu (three dots) of the campaign and select Delete Campaign Permanently. You will be prompted to confirm, and upon selecting "Yes," the campaign will be deleted permanently.
Note: You cannot delete a campaign that is already sent. However, you can delete a campaign that is in "Draft" or "Scheduled" status or is a recurring campaign.
Duplicating an Email Campaign
Click the action menu (three dots) for the campaign and select Duplicate Campaign. Enter a new name for the campaign. You may retain the other details as they are or update them as needed.
Changing the Links (URLs) in Content of Sent Campaigns
To replace a URL in a sent email campaign, click the Change Content URL button at the bottom left of the Email Campaigns page. In the Change Content URL for Campaigns dialog box, enter the old URL and the new URL you want to replace it with, then click Save. The old URL gets replaced with the new one across all sent and scheduled email campaigns.
Note: You cannot change a URL that contains relational tags, transactional tags, or local variables. If the link is used in the content's HTML part, the URL won't be replaced. However, the contacts who click the link will be redirected to the new URL.
Receiving High Spam Alerts
While creating and sending email campaigns to your clients, you must ensure your emails fall under your clients' inboxes and not their "Spam" folder. If not done correctly, your client's spam folder will become inundated with your emails, which can negatively impact your sender's reputation score with your ISP and affect your campaign's deliverability rate.
To keep you informed, whenever your campaign breaches the spam threshold, Marketing Cloud sends one spam alert to your primary point of contact or the account's admin via email and an in-app notification pop-up.
As an admin, you can set a user (or an agent) as a primary source of communication with Maropost from the Users & Permissions module. Furthermore, admins and agents with access to the Reports & Analytics section will have the ability to reset and calibrate the spam report threshold, which gives them greater control and flexibility when sending campaigns in large volumes without risking ISPs flagging the emails as unsolicited junk email.
For one-time campaign broadcasts, the system sends a single email notification to the deliverability team and admin, plus one in-app notification.
For recurring or journey campaigns that trigger a spam alert, you can fix the email content or modify your audience group, then reset the alert. When you resend the campaign, you'll only receive a new spam alert notification (both email and in-app) if the subsequent campaigns surpass the 2% complaint threshold based on total emails sent.