Preference management enables more relevant messaging by giving subscribers control over their communication preferences, which typically leads to better engagement rates and reduced unsubscribe rates. This subscriber-centric approach helps maintain a higher-quality contact list while building trust with your audience through transparent communication options.
When properly implemented, preference management significantly improves subscriber satisfaction by respecting individual preferences for content frequency and topics. This helps optimize your email marketing ROI by ensuring messages reach engaged subscribers who want to receive them, while reducing spam complaints and maintaining sender reputation.
The Preference Management feature enables you to design custom preferences that can be included in the custom footers of your email campaigns.
Each preference page is intended to provide your contacts with a specific option to manage their preference, for example, managing which lists they want to subscribe to, updating their profile information, a single-click unsubscribing from all lists, reporting spam, etc.
The Preference Management Index page (In Navigation > Audience > Preference Management) is the starting page on which you can create and manage the following preference pages:
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