You can simplify your SMS marketing workflow and ensure consistent legal compliance by configuring default SMS campaign compliance settings that automatically include required details, such as your organization's name and company links, in every message. This reduces manual effort during campaign creation while helping maintain regulatory standards, protect your brand reputation, and build subscriber trust by minimizing the risk of missing essential compliance information or triggering subscriber complaints.
Using the SMS Campaign Compliance Settings feature, you can set up an account-level default set of values for the compliance information that goes out with all your SMS. Marketing Cloud uses the information stored in compliance settings to prepopulate the campaign with your organization's name and company link that adhere to the legal messaging framework.
You can, however, edit these values for the individual SMS campaign. When drafting an SMS campaign, visit the Compliance tab and modify the information.
Managing SMS Campaigns Compliance Settings
Follow the steps shown below to configure your SMS campaign compliance settings:
- To access this feature, go to the navigation panel and click on Settings.
- Scroll down to the Campaigns category and select SMS Campaign Compliance.
- On the Manage SMS Campaign Compliance Settings page, enter your organization name and link to redirect users to your company's website. The values set here will be used in your SMS campaigns unless you change them while drafting the message. Once you're finished setting up, save the changes.
