You can streamline your SMS marketing workflow and ensure consistent legal compliance by setting up default SMS campaign compliance settings. This reduces manual effort when creating individual SMS campaigns, as Marketing Cloud automatically populates required compliance information like organization name and company links. When properly configured, this helps you maintain regulatory compliance across all your SMS marketing efforts while saving time during campaign creation.
SMS compliance settings help protect your brand reputation and maintain subscriber trust by ensuring every message includes the necessary legal information. This automated approach reduces the risk of accidentally omitting compliance details from individual campaigns, which could result in regulatory issues or subscriber complaints.
Using the SMS Campaign Compliance Settings feature, you can set up an account-level default set of values for the compliance information that goes out with all your SMS. Hence, whenever you're creating an SMS campaign, Marketing Cloud uses the information stored here to prepopulate the standard compliance-related information, such as organization name and link to company information.
You can, however, edit these values for the individual SMS campaign. When creating an SMS campaign, go to the COMPLIANCE tab in step 1 and edit the information.
Managing SMS Campaigns Compliance Settings
1. Click your username in the top-right corner of the application, and then from the drop-down menu, select Settings.
2. On the Settings page, in the Campaigns section, click SMS Campaign Compliance Settings.
3. On the Manage SMS Campaign Compliance Settings page, enter your organization name and the link to the web page with your company information. The values set here will be used in all your SMS unless you change them for any message during the SMS creation process.
4. Click Save Changes.
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