A shopping cart is considered abandoned when a customer adds products to their cart but doesn't proceed to checkout. In such a scenario, sending an email reminder is the best option for getting the customer’s attention to complete their ongoing purchase. An email embedded with an abandoned cart tag can fulfill this task.
These tags can be inserted in an email template's newsletter headings, product catalogs, action buttons, etc., thereby informing users about the products they have left unattended and the necessary steps they can take before checkout.
To learn more on how to send abandoned cart emails to your Neto, Shopify, and ClickBank contacts, read our Sending Abandoned Cart Email article.
Also, to learn how to send such emails to third-party contacts, read our Abandoned Cart REST API Integration article.
The following is a screenshot of the WYSIWYG content editor with the Abandoned Cart Tags drop-down highlighted:
Below is the list of predefined abandoned cart tags:
- {{abandoned_items_array...}}: The tag displays the item information (product name, pricing / SKU details, etc.) in a series of data structures laid out consecutively.
- {{abandoned_items...}}: The tag displays the item information in an HTML preview list format, showcasing the product image and its description, quantity, and pricing details.
- {{restore_cart_url...}}: The tag redirects users to the store's item checklist page from which, users can modify their cart items before checkout. They can be inserted as a link via text or by an action button.
Here’s what the email preview may look like:
