The Abandoned Cart Journey Template lets you configure an automated sequence that reaches out to shoppers who leave items in their cart without finishing checkout. The workflow is built to catch these contacts at a critical moment right after they step away from a purchase, which supports better recovery of lost sales and stronger returns from your email efforts.
Automating this outreach cuts down the manual effort required to track cart activity and follow up with shoppers at scale. A properly configured abandoned cart journey monitors shopping behavior and delivers timely reminders, which can also reduce the number of missed sale opportunities.
This template is used to create a journey that sends a sequence of cart-recovery emails to contacts who abandon their cart on your Neto, Shopify, or ClickBank store.
Usage Scenario
Use this template when you want an automated method for sending follow-up emails to contacts who added items to their cart but did not complete checkout. These emails remind shoppers of what they left behind and encourage them to finish their purchase.
Prerequisites
Before you configure an abandoned cart journey (discussed in depth in the Sending Abandoned Cart Emails to Your Neto Contacts article), confirm that you have:
Setting Up an Abandoned Cart Journey Template
Implementing an Abandoned Cart Journey using the template requires two steps. In the first step, you configure the journey's settings. In the second step, you configure the trigger and assign content to each email.
1. From the Journey Selection page, choose the Abandoned Cart widget.
2. From the dialog box that opens, click Create.
3. In step 1 (Settings for Abandoned Cart Journey), enter a name for the journey in the Journey Name field. Optionally, enter a date and time in the End Date and End Time fields. If you set these fields, the journey becomes inactive at the specified date and time.
4. Optionally, select the Enable Journey checkbox to activate the journey immediately upon creation. If you select this checkbox, you must include all required content before saving, since the journey becomes active as soon as you save it. Furthermore, you can select the Retrigger Journey checkbox to allow contacts who have already completed the journey to re-enter it if they match the trigger criteria again. Click Next to proceed to step 2.
5. In step 2 (Setup for Abandoned Cart Journey), enter the sender's name in the From Name field and the sender's email address in the From Email Address field. These values populate as the default sender information for each email in the journey, and you can change them later within each Send Email action in the journey builder.
Tip: The domain of the “From Email Address” is, by default, your account’s sending domain and appears within each email section of a journey. You can modify your existing sending domain by clicking on the “Send Email” action widget of the journey builder.
6. Set up the trigger by selecting your connected web store from the Select Store drop-down list. The trigger determines when a contact enters the journey. For an abandoned cart journey, the trigger event occurs when a customer leaves the site without completing a purchase after adding items to their cart.
Important: You must select a connected store to define the trigger before proceeding.
7. In the Set Up Content section, assign content to each of the two emails sent by the journey. Select content for each email using the corresponding Select Content drop-down list:
- For Email 1: Reminder, select content that reminds the customer about the products left in their cart and provides reasons to complete their purchase.
- For Email 2: Secondary Reminder, select content that reminds the customer again about the products left in their cart and what they'll miss out on if they don't complete their purchase.
The following table describes the purpose of each email in the sequence:
Email | Purpose |
|---|
Email 1: Reminder | Reminds the customer of the products left in their cart and provides reasons to complete the purchase. |
Email 2: Secondary Reminder | Follows up with the customer about the abandoned items and highlights what they'll miss if they don't complete the purchase. |
Note: The delay between the trigger and Email 1 is 30 minutes (adjustable), and the delay between Email 1 and Email 2 is 1 day.
8. Click Finish to create the journey.
9. The journey template has been set up. You can access its journey flow (canvas workspace) from the index page by clicking the journey name or the Edit Journey Builder option in the Actions dropdown menu.
10. You will be redirected to the journey canvas, wherein you can customize or redesign the flow that the system created on your behalf. To learn more about developing a journey flow schematic, refer to our Creating Journeys article.
