Knowledge Base

Marketing Cloud

API Overview
Acquisition: Overview
Application Settings: Overview
Automation: Overview
Brand Management
Campaigns for Mobile Apps
Cleansing Rules
Contact Lists: Overview (New)
Contact Tags
Contacts
Contacts: Overview (New)
Content Builders: Overview
Content Editors
Content Libraries: Overview
Create Social Media Content
Creating Transactional Email Campaigns
Custom Fields
Custom Reports: Overview
Dashboard Walkthrough
Deliverability Best Practices
Deliverability Knowledge Base
Email Campaign Reports
Email Campaigns
Email Campaigns: Overview
Folder Management - Legacy
Initial Setup
Initial Setup: Overview
Integration Using Zapier
Integration with Digioh
Integration with Dynamics CRM
Integration with Keap (New UI)
Integration with Magento
Integration with Neto By Maropost
Integration with Retail Express
Integration with Salesforce
Integration with Shopify
Integration with Shopping Carts
Integrations: Overview
Introduction to Data Journeys
Introduction to Journeys
Introduction to Marketing Cloud
Introduction to Product and Revenue Tracking
Introduction to Relational Tables
Introduction to SMS Campaigns
Introduction to SMS Compliance
Introduction to Segments
Introduction to Web Tracking
Journey Templates: Overview
Managing Account and Billing Information
Marketing Cloud
Marketing Cloud Release Notes - 12th December 2023
Marketing Cloud Release Notes – 11th December 2024
Marketing Cloud Release Notes – 19th November 2020
Marketing Cloud Release Notes – 21st December 2021
Marketing Cloud Release Notes – 29th March-2022
Marketing Cloud Release Notes – 5 Jun 2025
Mobile App Push Notifications and In-App Messages
Mobile Messaging Overview
Preference Management: Overview
Product Recommendations
Release Notes Overview
Reports and Analytics: Overview
Secure Lists
Tags in Content: Overview
Unlock Customer Insights with eRFM Analysis
2025 Releases
A/B Campaign Reports
API Keys
Acquisition Forms
Adding a Keap Integration (New UI)
Adding a Shopify Integration
Application Settings
Basic Web Tracking
Campaign Report - Dashboard
Contact 360 Overview
Contact Lists
Content Libraries
Content: Campaign Tags
Creating Email Campaigns
Creating Relational Tables
Creating Segments with Next-Gen Segment Builder
Creating a Contact List (New)
Custom Email Campaign Report
DNS Setup
Data Journey: Triggers
Dynamic Content
Email Campaign Reports
Email Guidelines for Major Internet Service Providers
Folder Management
Implementing Product and Revenue Tracking
Integration with 1ShoppingCart
Journey: Triggers
Journeys
Managing Users and Permissions in Marketing Cloud
Marketing Cloud Release Notes - 5th December 2023
Marketing Cloud Release Notes – 21st March 2022
Marketing Cloud Release Notes – 24th October 2024
Marketing Cloud Release Notes – 29 May 2025
Marketing Cloud Release Notes – 29th September 2020
Marketing Cloud Release Notes – 2nd December 2021
Mobile App User Event Tracking
Mobile SDK: In-App Messaging
Preference Management: Manage Subscriptions
Product Catalog
REST APIs
SMS Contact Lists
SMS Webinar
Salesforce – Package Installation and Configuration
Sending Abandoned Cart Emails to Your Neto, Shopify, or ClickBank Contacts
Setup and Configuration
Social Content Library
Transactional Campaigns
Unique Identifier
WYSIWYG Content Builder
Webhook Integrations
Welcome Journey Template
2024 Releases
A Record
Abandoned Cart Journey Template
Account Management
Advanced Web Tracking
Campaign Report - Overlay
Contact Lists Overview Page (New)
Content: Contact Tags
Creating SMS Contact Lists
Creating and Managing Contacts (New)
Creating and Using Acquisition Forms
Custom Reports
Custom SMS Campaign Report
Data Journey: Actions
Email Contact Lists: Overview (Legacy)
GraphQL APIs
HTML Code Content Builder
Image Library
Integration with InfusionSoft/Keap (Old UI)
Integration with Neto
Integration with UltraCart
JSON Web Token (JWT)
Journey Templates
Journey: Actions
Managing Email Campaigns
Marketing Cloud Release Notes - 16th November 2023
Marketing Cloud Release Notes - 30th November 2021
Marketing Cloud Release Notes – 11th January 2022
Marketing Cloud Release Notes – 16th October 2024
Marketing Cloud Release Notes – 21st August 2020
Marketing Cloud Release Notes – 9 Apr 2025
Mobile Event Tracking: Standard Event
Mobile SDK for Android – Installation and Configuration
Multi-Factor Authentication
Preference Management: Edit Profile
Product Feeds
Product Recommendations
Product and Revenue Tracking - FAQs
SMS Compliance
SQL Queries
Salesforce - Import Leads and Contacts to Maropost
Segment Rules in Next-Gen Segment Builder
Segments
Social Content Categories
Test Campaign Reports
The Top 5 Email Deliverability Terms You Need to Know
Using Maropost Identity App
2023 Releases
Archive Management
Automatic Provisioning of SSL Certificate for Link Tracking Domains
Campaign Report - ISP
Capturing Contact Profile Attributes
Contact Tags
Content: Other Tag
Creating A/B Campaigns
Creating SMS Campaigns
Creating Segments with Legacy Segment Builder
Custom SMS Message Report
Data Journey: Filters
Data Journeys
Importing New Contacts from Infusionsoft/Keap
Integration with ClickBank
Integration with Retail Express
Introduction to Landing Pages
Journey: Filters
Marketing Cloud Release Notes - 10th November 2023
Marketing Cloud Release Notes – 12th October 2021
Marketing Cloud Release Notes – 13 Mar 2025
Marketing Cloud Release Notes – 4th August 2020
Marketing Cloud Release Notes – 6th January 2022
Marketing Cloud Release Notes – 9th October 2024
Mobile Event Tracking: Custom Events
Mobile SDK for iOS – Installation and Configuration
Nurture Journey Template
Other Campaign Reports
Pre-Warmed IP Addresses: A Guide
Preference Management: 1-Click Unsubscribe
Product Feed Templates
Product and Revenue Tracking
Pull From URL Content Builder
Relational Tables Access
SMS Campaigns
Salesforce - Send Email Campaigns
Schedule Content from a Category Queue
Set Up Your Account Timezone
Tags Within Content
Template Library
Transactional SMS APIs
Using File Import (New)
Viewing a Contact Overview (Legacy)
Website Reports
2022 Releases
Campaign Report - Details
Campaign Tags
Content: Dynamic Tags
Creating Landing Pages
Custom Fields
Custom Unique Identifier (Custom UID)
Data Journey: Delays
Dedicated IP Assignment
Deliverability Report
Drag and Drop Editor
Email Marketing
Importing Contacts from Infusionsoft/Keap Transactions
Integration with Shopify
Integration with an Affiliate ClickBank Account
Journey Reports
Journey: Delays
Marketing Cloud Release Notes – 14 Feb 2025
Marketing Cloud Release Notes – 15th September 2021
Marketing Cloud Release Notes – 20th October 2023
Marketing Cloud Release Notes – 21st July 2020
Marketing Cloud Release Notes – 30th September 2024
Marketing Cloud Release Notes – 5th January 2022
Mobile Event Tracking: Event Attributes
Overriding Web Page Attributes
Preference Management: Report Spam
Push Campaigns
Reporting FAQs
SFTP Access
SMS Campaign Dashboard
Segment Rules in Legacy Segment Builder
Sending Transactional Campaigns via SMTP
Social Media Campaign Management
System Requirements
Template Permissions
The ABC of Improving Email Deliverability
Using FTP Import (New)
Using File Import (Legacy)
Using Product Recommendations in Emails
2021 Releases
Adding a ClickBank Integration
Application Version Update Prompts
Brand Management
Connecting to a Social Media Account
Content Management
Content: Table Tags
Data Journey: End
Drag and Drop Editor: Editing Content
Footer Management
Growth & Attrition Report: Overview
HTTP Post URL
How to get Whitelisted
IP and Domain Generic Warm-Up
Importing E-Commerce Data from Infusionsoft/Keap
Integration with Keap
Journey: End
Marketing Cloud Release Notes – 13th August 2024
Marketing Cloud Release Notes – 14th July 2020
Marketing Cloud Release Notes – 17th October 2023
Marketing Cloud Release Notes – 26th August 2021
Marketing Cloud Release Notes – 27 Jan 2022
Marketing Cloud Release Notes – 29 Jan 2025
Mobile Apps
Mobile Keywords
Preference Management: Thank You Page
Preview a Landing Page
Recommended Content in Emails
Restricted Access for Campaign Creation
SMTP Error Codes
Segments FAQs
Transactional Campaign Reports
Using Automated Import (New)
Using FTP Import (Legacy)
Web Funnel Tracking
2020 and 2019 Releases
Capturing Web Conversions
Contact Management
Content Recommendations FAQs
Content: Web Funnel Tags
Conversion Attribution (Last-Touch Attribution)
Creating Growth & Attrition Reports
Data Streaming via API
Drag and Drop Editor: Properties Panel
Exporting Contacts
General FAQs
How to Avoid the Gmail Promotions Tab
Importing Contacts from Infusionsoft/Keap Forms
Integration with Nanacast
Integration with Zapier
Journeys FAQs
Marketing Cloud Release Notes – 14 Jun 2022
Marketing Cloud Release Notes – 1st June 2021
Marketing Cloud Release Notes – 27th June 2024
Marketing Cloud Release Notes – 3rd October 2023
Marketing Cloud Release Notes – 9th June 2020
Mobile Keywords FAQs
Optimize on Open Image Groups
Relational Tables
Surveys
Twitter Lead Card Integration
Using Automated Import (Legacy)
7 Best Practices for Making the Most of an Email Unsubscribe
API Request Limits
Audience Acquisition
Capturing Orders Using Web Tracking
Content Feeds
Content: Coupon Tags
Drag and Drop Editor: Custom Row Categories
Exercising the Right to Erasure (New)
Exporting an Email Contact List (Legacy)
Facebook Lead Ad Integration
Importing Contact Tags from Infusionsoft/Keap
Integration with Magento
Integration with Shift4Shop
Marketing Cloud Release Notes – 11 Jan 2022
Marketing Cloud Release Notes – 14th September 2023
Marketing Cloud Release Notes – 18th June 2024
Marketing Cloud Release Notes – 31st March 2020
Marketing Cloud Release Notes – 4th May 2021
Preference Management
Set Up and Manage Sending Domains
Signup Forms
Transactional SMS Campaigns
8 Lessons of Email Marketing You Can Learn from CAN-SPAM
Abandoned Cart REST API Integration
Bulk Messaging via FTP
Contacts FAQs
Content: Abandoned Cart Tags
Coupon Bank
Importing Unsubscribers Into Maropost Do Not Mail List
Integration with Dynamic CRM
Marketing Cloud Release Notes – 11th June 2024
Marketing Cloud Release Notes – 18 Oct 2022
Marketing Cloud Release Notes – 26th February 2020
Marketing Cloud Release Notes – 27th April 2021
Marketing Cloud Release Notes – 9th August 2023
Mobile Marketing
Previewing Content in Content Editors
ReCAPTCHA in Signup Forms
Recommendation Rules
Secure Lists
Set Up and Manage Link Tracking Domains
13 Mistakes That Will Land Your Emails in Spam
Adding More Meta Tags for Recommendation Rules
Cleansing Rules
Countdown Timer
Follow-Up Actions Upon Form Submission
Importing Custom Field Data from Infusionsoft/Keap
Integration with Shopping Carts
Managing Email Content
Marketing Cloud Release Notes - December 2019
Marketing Cloud Release Notes – 20 Dec 2022
Marketing Cloud Release Notes – 20th July 2023
Marketing Cloud Release Notes – 21st April 2021
Marketing Cloud Release Notes – 28th May 2024
Sending Bulk Messages via FTP
Set Up and Manage the SMS Link Tracking Domains
Social Marketing
Bulk Messaging: Personalised Email Headers
Effective Ways to Improve Your Email Deliverability
Email Content Statistics
Enable Website for Content Recommendations
Importing Tagged Contacts from Infusionsoft/Keap
Integration with Salesforce
Marketing Automations
Marketing Cloud Release Notes - October 2019
Marketing Cloud Release Notes – 10th March 2021
Marketing Cloud Release Notes – 22 Apr 2022
Marketing Cloud Release Notes – 23rd April 2024
Marketing Cloud Release Notes – 4th July 2023
Suppression (Do Not Mail) Lists
Bulk Delete Contacts
Bulk Messaging: Examples
Email Segmentation and List Cleansing
Importing Do Not Mail List into Infusionsoft/Keap
Integration with Digioh
Machine Learning for Recommendations
Marketing Cloud Release Notes – 16th April 2024
Marketing Cloud Release Notes – 21st January 2021
Marketing Cloud Release Notes – 28th June 2023
Marketing Cloud Release Notes – 9th Jun 2022
Marketing Cloud Release Notes – July 2019
Web Analytic Tracking
Web Tracking
Importing InfusionSoft/Keap History
Liquid Script Examples
Marketing Cloud Release Notes – 11th Feb 2021
Marketing Cloud Release Notes – 14th March 2024
Marketing Cloud Release Notes – 23rd June 2020
Marketing Cloud Release Notes – 26 Sep 2022
Marketing Cloud Release Notes – 8th June 2023
Maropost’s Deliverability Team for The Win – DMARC Case Study
Reports and Analytics
Test Campaigns Subject Line
Using Journeys for Remarketing Campaigns
API Guide
Add Maropost Web Tracking Script to Google Tag Manager
Content FAQs
Marketing Cloud Release Notes – 13th February 2024
Marketing Cloud Release Notes – 16th May 2023
Marketing Cloud Release Notes – 27 Sep 2022
Marketing Cloud Release Notes – 2nd July 2020
Marketing Cloud Release Notes – 6th Jan 2021
SMS Campaign Compliance Settings
Tips for Preventing Spam Complaints
Deliverability FAQs
Marketing Cloud Release Notes – 27th April 2023
Marketing Cloud Release Notes – 29 Nov 2022
Marketing Cloud Release Notes – 6th February 2024
Marketing Cloud Release Notes – 7th May 2020
Mobile App Profiles
Partner Integrations
Marketing Cloud Deliverability
Marketing Cloud Release Notes - 25th January 2024
Marketing Cloud Release Notes – 18th November 2020
Marketing Cloud Release Notes – 25th April 2023
Marketing Cloud Release Notes – 9 Aug 2022
Marketing Cloud Release Notes - 23rd January 2024
Marketing Cloud Release Notes – 13th May 2020
Marketing Cloud Release Notes – 5th April 2023
Marketing Cloud Release Notes – 6 Dec 2022
Release Notes
Archived (Legacy) Articles
Marketing Cloud Release Notes - 9th January 2024
Marketing Cloud Release Notes – 5 Jan 2022
Marketing Cloud Release Notes – 7th July 2020
Marketing Cloud Release Notes – 29 Mar 2022
Marketing Cloud Release Notes – 4 Jun 2020
Marketing Cloud Release Notes – 23 Aug 2022
Marketing Cloud Release Notes – 27 Jan 2022
Marketing Cloud Release Notes – 30 Jun 2022
Marketing Cloud Release Notes – 11 Apr 2022
Release Notes – 6th January 2022
Marketing Cloud Release Notes – 21 Mar 2022

Contacts FAQs

1. What is the difference between a Custom Field and a Contact Tag?

Custom fields are mutually exclusive and overwrite the previous value – so they tend to make more sense for values which contacts can only have one for (ex: birthday/first name). Tags can be stacked onto a user record and are good to show interests or personality types.

2. How many Custom Fields can I have?

Essentials	Professional	Enterprise
50	100	150

3. How to upload Unsubscribed Contacts?

When you are uploading a CSV with a ‘status’ column you must map the field to ‘subscription’

Any blanks or ‘S’ will be subscribed

‘U’ will be uploaded as unsubscribed

Please see the image below for reference:

Please be sure to map the status field on the field mapping page (see image below)