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The holiday season is a critical period offering a massive opportunity to boost sales. Every year, businesses gear up to engage with their customers with a hope to maximize conversions during this time. However, most of you make the mistake of bombarding your entire email list, which can negatively impact the email…
Inboxes are now more crowded, but newsletters still remain a powerful email tool in digital marketing that allows a direct channel to engage with your audience, build brand loyalty, and drive conversions. But how do you know your newsletters stand out and deliver real value? Let's find out some of the best practices to…
Hey Maropost Community, Great news! Maropost Marketing Cloud has been recognized as a High Performer in multiple Email and Marketing Platform categories in the G2 Summer 2024 Reports! We’re especially proud of the 🏅 Users Love Us 🏅 recognition, thanks to our amazing community’s support and feedback! G2 ranks products based…
You know that social media is a key business driver and targeting the right audience has to be a success of any ad campaign. Maropost Marketing Cloud offers multiple ways for your ad targeting and in this article we will particularly focus on Meta ad targeting. Two valuable components that we are going to talking about…
Get ready to revolutionise customer segmentation with the power of Natural Language Processing (NLP). We’re excited to introduce the AI Builder within the Segment Builder in Maropost Marketing Cloud. This innovative tool makes segmenting your customers easier and more sophisticated than ever before. Simplifying Complexity:…
We've had several situations where we have smaller lists of contacts representing webinar registrations, competition entrants etc. The paradigm we've inherited from previous systems is adding these contacts to an existing list and tagging their status related to the event or source, but would it be more appropriate in…
Marketing for everyone is different, as it is a broader term used for a variety of functions in a company. Be it anything, the main goal of marketing is to gain business and customers that stay with you long-term. In this article, we will talk about the 5 ways to elevate your customer experience in general and how you…
As a seasoned enterprise or a growing startup, producing and distributing content for you across various platforms while maintaining consistency and scalability is a big challenge. For smaller organizations, the process mostly involves manual replication of content, but for larger companies, they use Content Management…
With the unveiling of the Next Generation Segment Builder, things are getting even more exciting. Following the successful launch of the contact attributes category, we're thrilled to announce our next big category: Purchase Activity. So, what exactly does this Purchase Activity category entail? Well, when we delve into…
Personalization has become more than just a buzzword in email marketing as it's a crucial strategy for engaging audiences. While regular mail merge tags are the norm, the real magic happens when marketers want to deliver personality into their emails with dynamically displayed blocks of text and images. Luckily, Marketing…
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