SMS campaigns are a highly effective tool that you can leverage to reach your target audience. Statistics show that SMS messages have the highest open rates of all marketing channels and are usually opened within 3 minutes of being received. This means it can be an extremely valuable channel of communication for marketers.
However, the disruptiveness of an SMS message also means that marketers must be very careful with the content sent to ensure that it’s valuable for end contacts, while also ensuring compliance with regulations.
Before You Begin – Check Your Compliance
In order to activate the SMS Messaging feature, you will first need to complete a pre-screening assessment to ensure that your SMS marketing program is in compliance with the regulations. To learn about the compliance regulations, see Introduction to SMS Compliance.
Managing SMS Campaigns
The SMS Campaigns index page is the starting page on which you can view and manage the previously created SMS campaigns and also create new SMS campaigns. In Navigation, go to CAMPAIGNS, and then click SMS Campaigns.
Note: If you are unable to see the SMS Campaigns index page, please contact your Customer Success Manager to start the activation process.
You can create a new campaign from scratch by clicking the Compose Your Message button (to learn more, see Creating SMS Campaigns) or duplicate it from a previously created campaign. Once a campaign is sent, you cannot make changes to it; however, you can edit or delete a campaign that is in Draft status.
To know how you can manage your contacts for sending SMS campaigns, see SMS Contact Lists. You can find important details and track the performance of your SMS campaign through its dashboard. For more information, see SMS Campaign Dashboard.