You can create an integration between Marketing Cloud and Shift4Shop to automatically import customer information and significantly improve your email marketing targeting capabilities. This integration streamlines your workflow by eliminating manual contact management and enables you to create more personalized campaigns based on actual customer purchase behavior, which typically performs better than generic messaging.
When properly configured, this integration helps ensure your email marketing reaches active customers with relevant product recommendations and follow-up messaging based on their shopping activity.
An integration between Marketing Cloud and Shift4Shop is easy to create and enables you to import customer information from your Shift4Shop account to your Marketing Cloud account.
Note: All customers, including those with or without purchases, are imported. However, customers without any email addresses are not imported.
Managing the Integration
In Navigation, go to INTEGRATIONS. On the Integrations page, select Shift4Shop. On the Shift4Shop Integration page, you can add new integrations and manage the existing integrations.
Adding a New Integration
Perform the following steps to add a new integration:
- On the Shift4Shop Integration page, click ADD.
- In the Add Integration dialog box, enter the following information:
- Name: Name for the integration.
- Merchant ID: Your merchant ID on your Shift4Shop account.
- Click CONNECT.
Now, you will see this cart when creating a new list or editing any existing list in Marketing Cloud. To associate the cart with the list, select the cart (you can also enter specific product IDs or items you want to be integrated into this list) and then click Save. When an order is placed in Shift4Shop, the contact information will be automatically saved into this Marketing Cloud list.
Related Articles
E-commerce Integrations:
Contact Management:
Integration Setup: