You can use content libraries to streamline your workflow and significantly improve the efficiency of your email campaign creation process. This helps optimize your marketing effectiveness by providing reusable assets, dynamic content, and automated features that maintain brand consistency while reducing manual effort in campaign production.
Content Libraries enable you to create professional email experiences while improving operational efficiency. When properly configured, these libraries can enhance your campaign development speed and help ensure consistent branding across all your email marketing communications.
You can create and manage various content libraries that you can reuse in your email campaigns.
- Dynamic Content: You can create dynamic content that changes based on your user.
- Image Library / Template Library / Footer: You can create and save images, templates, and footers to be reused in content.
- Live Content: You can create live content to be used in email campaigns. Currently, we support two types of live content: countdown timers that get initialized on the opening of the email and optimized content, which means different content is displayed depending on which day the email is opened.
- Content Feeds: You can use the content feed functionality to create reusable email templates and provide a structured data file to provide content at the time of sending the emails.
- Coupon Bank: You can create coupon banks to store coupon codes that can be inserted when creating an email campaign.