Custom Row Categories streamline your email production workflow by enabling you to save and reuse proven email design elements across multiple campaigns. This helps maintain brand consistency while significantly reducing the time needed to create new emails, as marketing teams can build from their most effective templates rather than starting from scratch each time.
You can create reusable design templates that maintain your brand standards and proven layout patterns, which helps ensure consistent subscriber experiences while improving operational efficiency for your email marketing team.
Custom row categories, available in the Drag and Drop builder, are placeholders to store any customized row as a template that can be reused in the future.
You can create multiple custom row categories, and in each row category, you can save multiple row templates.
Creating and Managing Row Categories
The Custom Row Categories tab in the Drag and Drop builder shows all your existing custom row categories. The row templates saved in the categories are shown as collapsible rows, and a category with rows is indicated through an [arrow] icon.
Here, you can create a new category by entering a name and clicking Create. Here, you can also manage your category list by deleting the ones you don't need.
Saving a Row in a Row Category
Saving a row as a template is very simple. Once you're done updating the row's properties, click on it to select it. This will reveal the action menu icons: Save, Delete, and Duplicate. Click on the Save icon to open the New Row dialog box, where you can enter a name for the row, select a category, and click Create.
Using a Row From a Custom Row Category
To use a saved row template from the custom row category, go to the Rows subtab and select the relevant custom row category from the drop-down list, which will display all available rows within it. From there, simply drag and drop the desired row onto the editing canvas, editing it further as needed.
