Website Reports enable you to measure visitor behavior and identify which web pages drive the most engagement from your email marketing campaigns. This helps optimize your email-to-web conversion strategy by showing how recipients interact with your website after clicking through from marketing emails, allowing you to refine landing pages and content for better campaign results.
When properly analyzed, web tracking data can substantially improve engagement by revealing which email-driven website visits lead to conversions, helping you create more targeted campaigns that direct subscribers to your highest-performing pages.
The Website Reports provide statistics on how your tracking-enabled web pages are performing. In the report, you can find the website information (such as domain name and pages being tracked) and the tracking information of the contact's page visits (such as total page views, unique page views, etc.).
The report also includes drill-down reports showing which contacts have viewed which pages, for how long, and how many times.
Note: The website reports are displayed only if you are using Maropost for Marketing’s Web Tracking feature.
The Website Reports index page lists the reports generated for all your tracking-enabled websites. To access its index page, go to Analytics from the Navigation panel and select Website Reports.
You can click the domain name on the index page to navigate to the detailed website report. On this page, you can view the website details and performance statistics such as pages, views, and opens. You can further click the statistical data to see the corresponding drill-down reports.
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