HTTP POST
Use this action when you want to POST form data from your lightbox to your own server. The data will be sent as application/x-www-form-urlencoded content type to the URL endpoint that you specify. Typically, you’ll connect the HTTP POST action to the right of the Display Popup action. When you do, the form fields from your selected lightbox in the Display Popup action will automatically appear as selection options in the HTTP POST action. You can also add more parameters and values. For example, suppose you have set the lightbox to only appear from a specific referred URL. You can then pass the referred URL as a parameter value to your system.
Subscribe Contact
The Subscribe Contact action together with the Display Popup action is one compelling reason why Maropost for Marketing’s Acquisition Builder is a better solution than any 3rd-party. The lightbox form data goes directly into your Maropost for Marketing account. You don’t have to worry about integrating Maropost with your 3rd-party provider. It’s all built-in to the platform.
Here is where you will map the form fields from your lightbox form to the custom fields that you’ve created in your Maropost for Marketing account. You will also specify which list(s) that you want to subscribe the new contact to.
Connect the Subscribe Contact action to the right of the Display Popup action. When you do, the form fields from your selected lightbox in the Display Popup action will automatically appear as selection options in the Subscribe Contact action.
Display Popup
Use this action to specify which Acquisition Form you want to appear as a lightbox in the site visitor’s browser window. You can specify where on the screen you want the lightbox to appear, and also whether you want any motion from the left, right, top, or bottom. You can also set the option to suspend display of the lightbox to the same site visitor for a period of time, or even to never display it ever again — as long as the visitor doesn’t clear his browser cookies in the meantime.
Embedded Form
Use this action when you want to use an embedded form to appear inline with the content of your web page. You MUST use an Acquisition Form that you’ve created as an embedded form.
Replace HTML
Use this action is you want to replace content on your web page when a site visitor submits (or cancels) a lightbox form. Reference the HTML element by its CSS class, ID or tag name and then provide the text that you want the HTML element to have instead. An example of where you could use this is to reveal a coupon code hidden from display until after the site visitor signs up for your newsletter.
Send Notification
This action will send an email notification to the email address(es) you specify in response to some action that the site visitor has taken with the lightbox.
Custom Javascript
We’ve provided this action for you to customize further your Acquisition Builder in case you need some action that none of the existing ones provide. For example, you can use this action to make an AJAX call in response to an action that the site visitor has taken with the lightbox.
HTTP Redirect
This action will redirect the site visitor’s browse to the URL that you specify. This is typically used to redirect the site visitor to a landing page on your site after submitting the lightbox form. This action includes the option to include the lightbox form fields as query string parameters appended to the redirected URL.
Close Popup
This action is the typically the final action of the typical triad of [Display Popup] –> [Subscribe Contact] –> [Close Popup]. When you connect it to the right side of a [Display Popup] action, the form selected in the Close Popup action will default to the one that you’ve selected in the Display Popup action.
Close Embedded Form
Use this action to close an embedded form that is displayed on your web page after the site visitor submits (or cancels) the form.
Append HTML
This action is the companion to the Replace HTML action. In this case, rather than replace the entire HTML of an element, you want to append something such as additional text to it.
Open in New Window
Use this action together with the HTTP Redirect action when you want to redirect the site visitor to a new landing page that is displayed in a new browser window.
Show/Hide Element
This action is another one that is good to use if you want to “reveal” a coupon code on your web page after the site visitor signs up for your newsletter. Reference the HTML element by its CSS class, ID, or tag name.