Mobile messaging allows you to connect with customers on the devices they use most, making communication faster and more effective than relying on email alone. By combining SMS and mobile app messaging with your existing marketing efforts, you can create a multichannel strategy that improves customer engagement and delivers time-sensitive messages within minutes. This approach is especially valuable for urgent notifications, promotional campaigns, and personalized customer interactions.
As mobile device usage continues to grow, businesses have an opportunity to reach customers wherever they are. Smartphones provide instant access to information, making them an essential channel for modern marketing. By incorporating mobile messaging into your marketing strategy, you can engage your audience with relevant, timely communications that encourage stronger customer relationships and higher response rates.
Marketing Cloud offers advanced mobile messaging capabilities to help you expand your marketing reach and connect with a wider audience. The platform provides two mobile communication channels: SMS (Text Messaging) for direct text-based communication and Mobile App Messaging for sending targeted push notifications to users through your mobile application.
SMS
Marketing Cloud's SMS feature allows you to send marketing content to contacts who have opted in to receive such types of text messages.
Note: SMS is the only feature in Marketing Cloud that comes at an additional cost to you. To learn more about these costs, send your inquiry to ClientSucess@maropost.com.
The SMS feature lets you create and schedule a text message to be sent to a list of cell phone numbers that you upload into the platform. You are expected to have obtained the smartphone owner's express consent prior to uploading the file.
Recipients of your text messages in the United States and Canada will see the messages as coming from a short code (a 5 or 6-digit number). Recipients in other countries will see the messages as coming from a long code (a country-specific number that looks like a cellphone number).
Marketing Cloud uses a pool of short and long codes shared amongst all clients, and the codes rotate with each message sent. If you want to have a short code dedicated to your account, such that your messages are always seen as coming from the same 5 or 6-digit number, contact ClientSucess@maropost.com for more details.
Mobile App Messaging
Mobile App Messaging allows you to send messages that display on the smartphone screens of those who have installed your mobile app. To comply with requirements for listing in app stores, your mobile app must include a feature that lets users choose whether to receive notifications or not.
There is a charge for utilizing Marketing Cloud's mobile SDK to send messages to your mobile app owners. The cost is based on the number of monthly active users of your mobile apps. Contact your customer success manager for pricing details.
You have the flexibility to create and schedule broadcast mobile app messages within the application or to send triggered transactional messages via the API.
So go ahead and start making an immediate positive impact on your Marketing Cloud's mobile messaging capabilities.