Accessing the Report
In the Navigation, go to ANALYTICS, and select A/B Campaign Reports. The A/B Campaign Reports index page displays all A/B campaign reports along with a quick performance summary. Click the name of a campaign to see the detailed report.
đź“‹ Note: You can also see the same campaign report on the Email Campaigns index page (Navigation > CAMPAIGNS > Email Campaigns) by clicking the campaign name.
Report Structure
The report shows the results from all the test groups in the A/B campaign side-by-side. If a winner has been chosen, then the split campaign is highlighted as the winner.
For each test group, the following engagement metrics are highlighted on top followed by more specific details:
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- Total Sent: Total emails sent to the test group.
- Total Opens: Total open events registered. You can click the displayed count to see a detailed open report. You'll find more information about the open reports in Campaign Report - Dashboard.
- Total Clicks: Total links clicked. You can click the displayed count to see a more detailed report.
- Click-to-Open: Calculated as the number of unique clicks divided by the number of unique opens.
Scroll down to see more analytical data and other details related to the A/B campaign. You can also click the metrics to see their respective drill-down report.
đź“‹ Note: When you have many split groups, you can scroll horizontally to access data from all the split groups. The data labels remain static when you scroll so that you can see and compare the data from all your split groups.
The campaign information is available under the Overview section.
The order and revenue information specific to the campaign is available under the Conversions section.
More details of the campaign (such as, lists, segments, and campaign tags used in the campaign) can be found under the Details section.
