Knowledge Base

Marketing Cloud

Campaign Report - ISP

You can analyze ISP-specific delivery performance to identify deliverability challenges and protect your sender reputation. This detailed breakdown significantly improves inbox placement rates by revealing which email service providers are blocking or filtering your messages, enabling targeted remediation strategies that help ensure your campaigns reach intended recipients.

The ISP report helps optimize deliverability performance by pinpointing specific ISPs where your bounce rates may be higher than average, allowing the Maropost Deliverability Team to implement focused improvements that enhance your overall email marketing effectiveness.

The ISP section of the campaign report provides information that is helpful in identifying deliverability issues with specific ISPs.

For example, the delivery report may show that you only have an overall 0.4% soft bounce rate. But, the ISP report will help you see if the majority of the bounces are coming from a single ISP. This information enables the Maropost Deliverability Team to assist with remediation.

Analytics & Reporting:

Email Campaign Reports - Comprehensive email campaign performance analysis
Deliverability Report - Track email deliverability across ISPs
AB Campaign Reports - A/B test performance analysis and optimization

Campaign Management:

Creating AB Campaigns - Set up A/B tests for campaign optimization
Campaign Tags - Organize and categorize your campaigns