Marketing Cloud

Social Content Categories

Content categories enable you to organize social media content into themed queues that streamlines your workflow by automatically selecting appropriate content for scheduled posts. This organizational system helps optimize operational efficiency by ensuring consistent posting across multiple social channels while maintaining brand consistency and reducing manual content management tasks.

You can leverage this content organization strategy to improves marketing effectiveness while automating routine social media posting tasks, allowing your team to focus on strategy and engagement rather than daily posting logistics.

A Content Category is a sequential queue of social media content. A piece of social media content can exist in more than one Content Category. The marketer sets the schedule for a content category, not for specific social content. Upon the prescheduled date and time of the post, whichever content is next in the queue will be posted to the designated social media accounts.

When all content in a Content Category has been posted, then the entire queue is automatically randomly re-shuffled. The shuffle will ensure that the first available content in the queue will not be the last posted content prior to the reshuffle.

Create a Content Category

Within the Social Media module, select Social Campaigns >> Categories from the main menu. Select the 'Add Item' icon located in the top-right corner of the menu bar, and select 'New Social Content Category' from the drop-down menu.

Alternatively, click the [New Social Content Category] button located in the bottom-right corner of the screen.

Enter the name for your Content Category, and select its color from the palette. The campaign calendar is color-coded according to the color that you’ve chosen for each category.

Content Category Actions

The Content Category index screen lets you manage your categories.

Temporarily pause content from a particular category by clicking the Enable/Disable toggle. Categories that are enabled will show as green. Categories that are disabled will show red.
Edit the category by clicking the pencil icon.
Delete the category by clicking the trash can icon.
Manually reshuffle the category by clicking the shuffle icon.

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