The idea behind segmentation is to send personalized emails that are relevant and engaging to your contacts. With the help of segments, you can send curated campaigns that help you boost your online sales in the long run.Although grouping contacts based on certain criteria can be a tricky task, if done properly, it can prove to be a powerful tool in helping you achieve certain marketing goals. Maropost provides a desirable set of functionalities to create, manage, and use segments making it easy for you to implement segmentation.In this Article Managing SegmentsViewing Segment details and RulesetUsing Segments and Refreshing Contact CountArchiving and Exporting SegmentsManaging Segments The Email Segments Index page is a place where you can view and manage all the previously created segments. The Index page is designed in such a way that you can easily create, edit, duplicate, delete, and sort different types of segments with ease.Firstly, to access the Segment section, go to Audience and choose the Segment option.The segments are displayed with the following information: Name: Displays the name of the created segment. For more information on segment creation, read our Creating Segments with Next-Gen Segment Builder article.Builder: Depicts whether you have used a Legacy or a Next Generation Builder to create your segments.Contacts: Mentions the number of contacts that have been grouped to build a segment.Created and Updated At: Displays the date at which the Segment was created and modified.Actions: Allows you to export, edit, archive, delete, refresh, and create duplicate segments respectively.Viewing Segment details and Ruleset To see a detailed overview of the segment, click on the segment name. The Segment Details section will display information such as the name of the segment, and the date and time at which the segment was created and modified. You can also view the number of contacts that are grouped together to create the segment. Additional options such as refresh contact count, delete, and export options are also available.At the bottom part of the detailed page, is the ruleset criteria used to determine the contact grouping. The ruleset layout is not only made up of a simple and clean UI, but the rules are arranged in a flowchart-type linear format which makes the overall flow easy to understand.If you want to modify the rules or the segment details, you can make the changes from the view section itself by clicking on the edit icon. To learn more about such criteria that define a segment, read our Segment Rules (Next-Gen) article.Using Segments and Refreshing Contact Count The main use of segments comes when you are creating email campaigns and journeys for specific audiences.Segments are also used for dynamic content, where different blocks of content appear in your contacts' emails depending upon which segment they belong to.Segments are dynamic in nature, pulling up-to-date contacts depending on the selected criteria when refreshed. You can click on the refresh button manually either from the Index page or from the view segment details section.However, the segments get automatically refreshed whenever it's being used.For example: If used in email campaigns, the segment is refreshed when the emails are sent.If used in journeys, the segment is refreshed when the contact passes through the segment.The segment is also refreshed when exporting the segments.Archiving and Exporting Segments You can view all the historical and old segments that you don’t currently use, from the Archive section.This section is useful if you want to recheck some old or outdated segments that you may plan to modify and use in the future depending on your marketing strategies.Besides Archiving, you can also export your segments by clicking on the Export option from the Actions column.Select the fields from the segment that you wish to export. Avail the MD5 Hash functionality to securely receive the file from your Maropost Marketing Cloud account to your Mailbox.
