You can create custom thank-you pages to provide a professional, branded experience after subscribers complete actions such as updating their preferences or managing their subscriptions. This approach helps maintain subscriber engagement by providing clear confirmation of their actions while reinforcing your brand relationship with a polished and consistent experience.
Properly designed thank-you pages significantly improve the user experience by providing immediate confirmation and next steps, which helps build trust with your subscribers. When properly configured, these pages can enhance subscriber satisfaction and reduce confusion about whether their action was completed.
A Thank You page is a confirmation message displayed after a user completes an action. You can either utilize the default Thank You page provided by Maropost or create a custom one by using the Preference Management feature.
The following example shows a standard Thank You Page layout created by using the Preference Management tools:
Creating a Thank You Page
Perform the steps as shown below to create a Thank You Page:
- From the Navigation panel, go to Audience and choose the Preference Management module.
- Next, click on the New Page tab.
- The following details have to be entered and selected from the modal window:
Name: Enter a name for your preference page.
Page Type: Select the page type as “Thank You Page.”
Redirect: Choose a confirmation page or a thank-you page for your contacts to be redirected to after they have completed an action. By default, Maropost's Thank You page is selected.
Select Editor: Choose an editing mode where you will be developing its design layout. Marketing Cloud provides three format modes for designing your pages: Drag & Drop, HTML, and WYSIWYG.
Once you have entered the details, click on Create to proceed ahead.
- If you have chosen the Drag & Drop editor, use the customizable options to create and design the ‘Thank You’ confirmation page.
- If the WYSIWYG or HTML options are selected, use the provided tools or add your own source code to create a visually appealing confirmation page for your users to view. Add the {{contact.email}} tag in your Thank You page so it can fetch and display the contact details of a user who has completed an action. Once you have designed the page, save it.
