You can create transactional email campaigns to deliver time-sensitive messages, such as order confirmations, password resets, or account notifications, that help maintain customer engagement and trust. These automated communications typically achieve high open rates because recipients expect and rely on them, making them essential for maintaining strong customer relationships and operational efficiency.
Transactional Campaigns help optimize your workflow by automating critical customer communications through API or SMTP delivery, ensuring consistent messaging while reducing manual effort in customer service operations.
Maropost Marketing Cloud allows you to create and manage such campaigns within the application's user interface. You can then use Marketing Cloud's REST API or SMTP feature to send these campaigns to your contacts.
Creating a Transactional Email Campaign
Perform the following steps to create a new transactional campaign:
- To access this feature, visit the navigation panel, click on Marketing > Campaigns, and select Transactional Email from the expanded menu.
- On the Transactional Campaigns index page, you will see a list of all existing campaigns along with their send counts and last updated timestamps. Click on the New Campaign button in the top-right corner to begin working on a new campaign.
- On the New Transactional Campaign page, complete the following fields:
Campaign Name: Enter a name for your campaign. Note: Emojis are not allowed in this field.
Subject: Enter the text to be displayed as the email subject line.
Preheader: Enter a brief summary text (up to 100 characters) that appears after the subject line in the inbox preview.
From Name: Enter the sender’s name.
From Email: Enter the sender’s email address.
Reply To: Enter the email address where “replies from contacts” should be directed.
Language: Select the language for system-generated links. By default, this is pre-populated from the Company Overview tab in Account & Billing.
Content: Select the email content template from the drop-down list. This list contains all content created in your account. To learn about our content builders, see Content Builders: Overview article.
Show email preview link: Enable this toggle to insert the text – "If you are having trouble viewing this email, click here" at the top of the campaign email.
Brands: Select the brand you want to associate with this campaign.
Select Campaign Tag: Select one or more tags to associate with this campaign.
Address: Enter your company address. By default, this is pre-populated from the Company Overview tab in Account & Billing.
- After selecting your content template, click the Preview link next to the Content field to see how the email will appear to your recipients. A Content Preview modal opens, displaying a rendered version of the selected email content.
Example: The preview below shows an order confirmation email with the subject "Your Order is Confirmed!" and a "View Order Status" call-to-action button.
- Once all required fields are filled in, click on Save to create your transactional campaign. After saving, you can send this transactional email campaign via Marketing Cloud's REST API or SMTP feature. Refer to our Sending Transactional Campaigns via SMTP guide for further details.