Knowledge Base

Marketing Cloud

Integration with Retail Express

📋 Note:

You can integrate multiple Retail Express accounts with one Marketing Cloud account.
The data between integration is synched every 30 minutes; however, the subscription status changes are synched immediately.

With the integrated systems, you can use Marketing Cloud to send email campaigns and SMS campaigns to your contacts from Retail Express. Marketing Cloud also offers various features that you can leverage to segment your audience, set up automated journeys, send product recommendation emails, and much more.

Creating the Integration

Follow the steps to create a new integration with Retail Express:

In Navigation, go to Integrations. Then, on the Integrations index page, select Retail Express.
Click on ADD.
On the Add Integration Settings page, provide the following information required to create the integration:
- Shop Name: Enter a suitable shop name for your Retail Express integration.
- Shop URL: The URL of your Retail Express store.
- API Key: The API Key created in your Retail Express account. To learn about the API Keys in Retail Express, see Generating Unified API Keys.
  📋 Note: You can use either your primary key or secondary key.
- Integrate with Maropost List: The Marketing Cloud list into which you want to import the contacts and their relevant data.
- Sync historical data: Indicate whether you want to import the existing data from Retail Express at the time of setting up the integration.
Click CONNECT.

Verifying the Imported Data in Marketing Cloud

Products

In Navigation, go to CONTENT, and select Product Recommendations. The PRODUCT CATALOG tab of the Product Recommendations page will show the products imported from Retail Express.

User-added image

Contacts and Order Details

In Navigation, go to AUDIENCE, and select Email Contact Lists. Then, on the Email Contact Lists page, click the list name to see the list overview page.

User-added image

Then, on the Contact List Overview page, click the contact count on the Total Contacts engagement card. To learn about contact overview, see Viewing a Contact Overview.

User-added image