Email campaigns enable you to build meaningful relationships with your audience while driving measurable business results through strategic communication. This comprehensive campaign approach helps optimize marketing effectiveness by providing the tools and deliverability infrastructure needed to reach your subscribers' inboxes consistently and engage them with relevant content.
Marketing Cloud's email campaign capabilities create engaging email experiences that maintain brand consistency while streamlining campaign production. When properly configured, this platform typically achieves strong deliverability rates and provides the performance analytics needed to continuously improve your email marketing ROI.
Email campaigns help you communicate and engage with your current and potential customers to promote your brand and increase overall sales. Maropost for Marketing provides you with all the necessary tools to send successful campaigns.
Maropost's email campaign feature comes with powerful deliverability that ensures that your customers not only receive but also open the email campaigns. To learn more about deliverability, see Deliverability FAQs and Deliverability Best Practices.
An intuitive yet simple user interface enables you to easily create and manage your email campaigns. You can also see detailed performance metrics for each of your campaigns. To learn how to create an email campaign, see Creating Email Campaigns, and to know more about managing your campaigns, see Managing Email Campaigns.
Maropost also provides you with an option to send split test campaigns, known as A/B campaigns. Using A/B campaigns, you can test the effectiveness of your campaign. To learn more, see Creating A/B Campaigns.