Journey Templates provide pre-designed workflows that streamline the setup of automated email campaigns. Each template applies industry-standard best practices, reducing the manual configuration required to launch a journey.
Journey templates are goal-oriented. Each template minimizes decision-making by providing a structured framework built around a specific marketing outcome, such as re-engaging inactive customers or recovering abandoned carts.
Note: Journey templates are currently limited to Welcome, Abandoned Cart, Nurture, Advocacy, Email Re-Engagement, and Lapsed Buyer. Additional templates will be released over time.
Types of Journey Templates
The following table describes each available journey template and its intended use case.
Template | Purpose |
|---|
Welcome | Greets new subscribers with an email series that introduces your business and demonstrates the value of remaining subscribed. |
Abandoned Cart | Sends emails to customers who have left products in their cart, reminding them to complete the transaction. |
Nurture | Provides contacts who have shown interest in your products with additional incentives and benefits to encourage subscription continuity. |
Advocacy | Sends updates, promotions, and discount codes to customers who have purchased products multiple times. |
Email Re-Engagement | Re-engages customers who have been inactive for over 90 days by providing relevant promotions and updates. |
Lapsed Buyer | Connects with contacts who have purchased in the past but have not purchased recently, encouraging them with new products or special coupons. |
Selecting the Template
Use the following steps to access and select a journey template:
1. From the navigation panel, head over to Marketing > Automation and select Journeys.
2. On the Journeys index page, click on the New Journey button.
3. On the Journey Selection page, select a template from the given list. You can also opt for the Create from Scratch option to build a journey without a template.
