Maropost Marketing Cloud offers various features that help you acquire new contacts. You can create acquisition forms, surveys, or landing pages, and then use them on your website or in your email content. Forms can be used on your website, landing pages can collect leads into Maropost, surveys can be used to gather important information on a contact, and web tracking can be used to provide data on how and why people use your website or email campaigns.
- Acquisition Forms: Create customized lightboxes for acquiring new contacts for your marketing database. Show lightboxes when visitors come to your site, or just before they leave. Show different lightboxes depending upon the referral source that leads your visitors to your site, and then immediately trigger customized Welcome series. Do A|B and multivariate testing to see which lightboxes have the highest conversions.
- Landing Pages: Create customized landing pages for visitors to ‘land on’ after clicking on a hyperlink on your website or within your email content.
- Surveys: Create surveys with Maropost and keep a closing date. Later, you can view the reports of the survey.