Acquisition Forms enable you to capture new email subscribers directly from your website using professionally designed, customizable forms. This streamlines your lead generation process and helps grow your email list with engaged prospects who are actively interested in your content, typically leading to better engagement rates than purchased or imported contact lists.
You can create branded lightbox popups and embedded forms that match your website's design, ensuring a seamless user experience while maintaining brand consistency. When properly configured, these forms help optimize your conversion rates and provide valuable contact acquisition that drives email marketing ROI.
The Acquisition Forms feature enables you to create customized lightboxes and embedded forms that you can use on your website for acquiring new contacts.
The easy-to-create forms can be designed to match your brand and can be customized to suit your purpose. The form and design settings give you control over how your form will look and where it will appear on the screen. The options, such as ReCAPTCHA and Double Opt-in functionalities, enable you to enforce security and compliance measures. Editing content is also easy with the Drag-and-Drop content editor.
The builder comes with many templates that you can customize to your needs or simply start from scratch. Even when you build an Acquisition Form from scratch, the builder comes equipped with default values for most of the settings that you can customize if you want.
Managing Acquisition Forms
The Acquisition Forms index page is where you can create new and manage the previously created Acquisition Forms. From the Navigation panel, go to Acquisition and select Acquisition Forms.
You can view and manage your acquisition forms on this page. The status toggle is the quickest way to enable or disable an acquisition form. The Actions menu provides you with the following options:
- Show Script Link: This shows you the Acquisition Form Script that you can copy and paste into your website.
- Edit: This enables you to edit the Acquisition Form.
- Preview Form: It allows you to inspect the form’s layout and its appearance on a web page.
- Delete Permanently: Enables you to delete the Acquisition Form.
To create a new acquisition form, you have to click on the New Form tab, present in the top right corner of the index page. For detailed information on how to create and use an Acquisition form, see Creating and Using Acquisition Forms.
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