Knowledge Base

Marketing Cloud

Brand Management

📋 Note: The Brand Management feature is activated by request.

Points to Remember:

✔️ When you select a particular brand in the campaign builder, all the lists associated with that brand get selected by default. You then have the option to choose all, some, or none of these pre-selected lists.

✔️ There are specific unsubscribe and ‘Do Not Mail’ rules with regards to branded campaigns:

Hard Bounce – Adds the contact to both a brand’s DNM list and the general DNM list. It will also mark that contact as ‘hard bounced’ in all lists that the contact is subscribed to. If the contact is also either active or paused in any journey, then its flow through the journey will end immediately and its status is set to ‘hard bounced’.
Spam Complaint – Adds the contact to both a brand’s DNM list and the general DNM list. It will mark a contact as a ‘complained’ in all lists that the contact is subscribed to. If the contact is also either active or paused in any journey, then its flow through the journey will end immediately and its status is set to ‘complained’.
Never Mail Me Again – Adds the contact to a brand’s DNM list. It will mark a contact as ‘unsubscribed’ in all lists that are associated with the same brand as the campaign that the contact is subscribed to. If the contact is also either active or paused in any journey, then its flow through the journey will end immediately and its status is set to ‘unsubscribed’.
Unsubscribe From All – It will mark a contact as ‘unsubscribed’ in all lists that are associated with the same brand as the campaign that the contact is subscribed to. If the contact is also either active or paused in any journey, then its flow through the journey will end immediately and its status is set to ‘unsubscribed’. The contact will be added to the brand’s DNM list ONLY if the option is enabled for the account.
1-Click Unsubscribe – It will mark a contact as ‘unsubscribed’ in all lists that are associated with the same brand as the campaign that the contact is subscribed to. If the contact is also either active or paused in any journey, then its flow through the journey will end immediately and its status is set to ‘unsubscribed’. The contact will be added to the brand’s DNM list ONLY if the option is enabled for the account.
Added to Brand DNM via manual entry or list import – It will mark a contact as ‘unsubscribed’ in all lists that are associated with the same brand as the campaign that the contact is subscribed to. If the contact is also either active or paused in any journey, then its flow through the journey will end immediately and its status is set to ‘unsubscribed’.

✔️ If a contact is in different lists associated with different Brands and complains about an email sent through a specific Brand, then the contact is added to the DNM list of that specific Brand but the status of contact in other Brands' DNM list is not impacted.

Creating a Brand

Perform the following steps to create a new Brand:

In Navigation, go to Audience, and select Brand Management.
On the Brand Management index page, click New Brand.
On the New Brand dialog box, enter or select values for the following fields:
- Name: Name of the Brand.
- Dkim Domain: Verified sending domain. The 'from address' you want to use when using this brand to send a campaign.
- Link Tracking Domain: Verified link tracking domain. The link tracking domain must match the DKIM Domain.
- Mail Spreader: IPs linked to the Brand.

📋 Note: When using a new DKIM domain, link tracking domain, or IP addresses to create a Brand, you must reach out to the Deliverability Team at postmaster@maropost.com.

Finally, click Save.

📋 Note: When you send out a campaign that is associated with a brand, the emails will go out on the specified IP address with the DKIM domain set in the email header and the link tracking domain used in your links.

Assigning Brand to a List

Perform the following steps to assign a brand to a list:

(Before you begin, make sure you have already created the Brand that you wish to assign to a list.)

In Navigation, go to Audience, and then select Contact Lists.
On the Contact Lists index page, find the list that you want to assign a brand and click the Edit icon available under the Action column.
On the Edit List dialog box, from the Brand drop-down list, select the brand you want to assign to the list.
📋 Note: You can also select a brand when creating a list.
Click Save.

Managing Brand Do Not Mail List

You can create and manage Brand-specific 'Do Not Mail' lists (Brands DNM Lists) in your account. Click your username on the top-right corner and from the drop-down list, select Account.

On the Account page, you can see the total number of contacts in the Brands DNM lists and perform basic actions such as Import, Export, and Encrypted Export (in MD5 hash format).

You can view and manage the Brand DNM Lists and their contacts by clicking the 'Manage' link.