The Unified user interface introduces a standardized navigation framework across Maropost products, replacing the legacy Classic Marketing Cloud menu tree. This transition restructures how features are grouped and accessed while preserving existing functionality and permissions.
This quick reference guide provides a navigation-level comparison between the Classic and Unified menu trees in Marketing Cloud. It is intended to help you locate familiar features quickly as you move to the unified interface, without requiring changes to your existing workflows.
Unified Product Navigation Structure
The Unified Product navigation organizes features into functional domains that are shared across Maropost platforms. This approach replaces the channel and module-centric structure used in the Classic Marketing Cloud menu.
Key characteristics of the unified navigation include:
- A single, persistent left-hand navigation panel
- Functional groupings such as Campaigns, Acquisition, Automation, and Content.
- Conditional visibility based on product enablement and subscription level
- Crown icons indicating features available only with specific subscriptions
The Dashboard remains the default landing page in both Classic and Unified navigation models.
Analytics Menu Mapping
Analytics reporting remains functionally consistent, with updated naming and placement to align with the unified structure.
Classic Analytics Menu
In the Classic Marketing Cloud menu, Analytics expands to display all report types directly, including:
- eRFM Report
- Campaign Reports
- Recurring Campaign Reports
- A/B Campaign Reports
- Test Campaign Reports
- Website Reports
- Journey Reports
- Custom Reports
- Transactional Reports
- Log Inspector
Unified Analytics Menu
In the Unified Product navigation, Analytics appears as a top-level menu with standardized report groupings.
Mapped locations include:
- Analytics > eRFM Report
- Analytics > Campaign Reports
- Analytics > Recurring Campaign Reports
- Analytics > A/B Campaign Reports
- Analytics > Test Campaign Reports
- Analytics > Website Reports
- Analytics > Journey Reports
- Analytics > Custom Reports
- Analytics > Transactional Email Reports
- Analytics > Log Inspector
You can unlock more options within the Monthly Totals, Sales by Order, Dispatched Orders, and Sales Summary reports by opting for a subscription package.
To learn more about our Marketing Cloud’s Analytics feature, click here.
Campaigns Menu Mapping
Campaign execution and configuration have been reorganized to clearly separate messaging channels.
Classic Campaigns Menu
The Classic Campaigns menu includes:
- Email Campaigns
- Transactional Campaigns
- Campaign Tags
Unified Campaigns Menu
In the unified navigation, Campaigns falls under Marketing, which expands into channel-specific paths:
- Campaigns > Email Campaigns
- Campaigns > SMS Campaigns
- Campaigns > Transactional Email
- Campaigns > Transactional SMS
- Campaigns > Campaign Tags
This structure clarifies channel intent and aligns campaign access across Maropost products.
To learn more about our Marketing Cloud’s Campaigns feature, click here.
Acquisition Menu Mapping
Acquisition has been retained as a top-level navigation item, with updated terminology and clearer distinctions between current and legacy features.
Classic Acquisition Menu
In the Classic menu, Acquisition includes:
- Acquisition Forms
- Landing Pages
- Signup Forms (Old)
- Surveys
Unified Acquisition Menu
In the Unified Product navigation, Acquisition falls under Marketing, which expands to:
- Acquisition > Acquisition Forms
- Acquisition > Landing Pages
- Acquisition > Signup Forms (Old)
- Acquisition > Surveys
Note: Signup Forms (Old) indicates continued support for older form implementations.
To learn more about our Marketing Cloud’s Acquisition feature, click here.
Contacts and Audience Menu Mapping
Contact-related features have been consolidated under Contacts, replacing the Classic Audience grouping.
The Classic Audience menu tree has been streamlined and reorganized in the Unified experience under Contacts. The Audience section is now renamed to Contacts, with contact management grouped more clearly for easier navigation. Key updates include the consolidation and relocation of several menu items:
- Contacts is moved to Contacts > All Contacts
- Audience is renamed to Contacts
- Email Contact Lists and SMS Contact Lists are combined into Contact Lists
- Fields is renamed to Contact Fields
In addition, supporting features have been moved into more appropriate areas of the platform:
- Preference Management has been moved to Content > Preference Management
- Brand Management has been moved to Settings > DNS Setup > Brand Management
- Cleansing Rules is moved to Settings > Contacts > Cleansing Rules
Overall, these changes simplify the menu structure and align contact-related tools into a more intuitive hierarchy.
Classic Audience Menu
The Classic Audience menu includes:
- Email Contact Lists
- Segments
- Fields
- Contact Tags
- Relational Tables
- SQL Queries
- Preference Management
- Brand Management
- Secure Lists
- Cleansing Rules
- Web Tracking
- SMS Contact Lists
Unified Contacts Menu
In the unified navigation, Contacts expands to:
- Contacts > All Contacts
- Contacts > Contact Lists
- Contacts > Segments
- Contacts > Contact Fields
- Contacts > Contact Tags
- Contacts > Relational Tables
- Contacts > SQL Queries
- Contacts > Secure Lists
- Contacts > Web Tracking
To learn more about our Marketing Cloud’s Contacts feature, click here.
Automation Menu Mapping
Automation functionality remains structurally consistent between Classic and Unified navigation.
Classic Automation Menu
The Classic menu includes:
Unified Automation Menu
In the unified navigation, Automation falls under Marketing, which expands to:
- Automation > Journeys
- Automation > Data Journeys
No functional changes are introduced as part of this navigation update.
To learn more about our Marketing Cloud’s Automation feature, click here.
Content Menu Mapping
Content-related features have been standardized in naming and ordering.
Classic Content Menu
The Classic Content menu includes:
- Dynamic Content
- Email Content
- Image Library
- Footer Management
- Optimize On Open
- Content Feeds
- Product Recommendations
- Coupon Banks
- Countdown Timer
Unified Content Menu
In the unified navigation, Content falls under Marketing, which expands to:
- Content > Email Content
- Content > Dynamic Content
- Content > Image Library
- Content > Footer Management
- Content > Optimise on Open
- Content > Content Feeds
- Content > Coupon Banks
- Content > Preference Management
- Content > Countdown Timer
Product Recommendations has been moved to the Products menu. To learn more about our Marketing Cloud’s Content Management feature, click here.
Archives Menu Mapping
Archives has been relocated from the Classic navigation to Settings in the Unified interface.
Classic Archives Menu
In the Classic menu, Archives appears as a standalone navigation item.
Unified Archives Location
In the Unified Product interface, Archives is accessed through Settings.
Navigation path: Settings > Connections > Archives
This relocation aligns archival functionality with other system-level configuration options.
To learn more about our Marketing Cloud’s Archives feature, click here.
Social and Integrations Menu Mapping
Social has been retained, and Integrations remain available as a top-level navigation item in the Unified menu.
Unified Menu Placement
- Social now appears under Marketing.
- Integrations appear as a top-level menu and is renamed as "App Store."
To learn more about our Marketing Cloud’s Integration feature, click here.
Navigation Visibility and Access Considerations
Subscription-Based Indicators
Crown icons displayed next to certain menu items indicate features available only with specific subscriptions.
Conditional Feature Visibility
The unified navigation displays only features enabled for your account. A classic menu item may not appear in the unified menu due to:
- Subscription limitations
- Product enablement settings
- Feature consolidation
Functional Continuity
This guide maps navigation locations only. Feature functionality, permissions, and data behavior remain consistent with the Classic Marketing Cloud experience unless otherwise documented.
Important: If a Classic feature cannot be located in the Unified menu, do not assume it has been removed. Refer to the official Marketing Cloud documentation or contact Maropost Support for confirmation.