OVERVIEW:
We are pleased to announce the introduction of a new product recommendation type, known as “Similar Products.” With this recommendation, you can show and suggest products that share common traits with items that customers frequently purchase.
Continue reading ahead to learn more about this feature!!
ENHANCEMENT:
While creating a new product feed, you’ll see an additional recommendation type known as “Similar Products,” which offers a list of comparable items usually sold alongside the main product. Such recommendations are powered by sophisticated AI algorithms supported on various platforms such as Keap, Neto, Shopify, and REX, which greatly assist your e-commerce operations.
You’ll either have the option to choose a product feed (depending on the type of email campaign you’re drafting) or select individual items based on their SKU identifier. This ensures customers see the products most relevant to them.
As with our other recommendations, you can customize the layout of your feed.
Furthermore, we advise using the “Similar Products” recommendation along with other product feeds, such as post-purchase, best seller, new arrival, top trending abandoned cart, browse feeds, etc., while creating email content.
Thus, by leveraging the “Similar Products” recommendations, you can promote several items of identical nature to the ones customers are interested in buying. This raises the scope of an order checkout with a higher cart value, ultimately boosting sales conversion through campaign recommendations.
Read our Product Feeds and Product Feed Templates articles to learn more about creating product recommendations suitable for your client’s needs.