OVERVIEW
Greetings, Maropostians!!
We are thrilled to announce a list of new pre-designed templates that will assist you in creating exciting journeys for your new and most loyal customers.
To learn more about our new template offerings, kindly continue reading ahead!!
NEW FEATURES - NEW JOURNEY TEMPLATES
We have introduced three new journey templates, namely:
ADVOCACY
This template can be used in journeys to send promotional emails or surveys to customers who have either purchased a product recently or are frequent buyers of your store. The primary goal is to increase brand awareness among a broader audience. To learn more, read our Advocacy Journey Template article.
EMAIL RE-ENGAGEMENT
This template helps you maintain your brand reputation by filtering out contacts who aren’t interested in interacting with your emails. Additionally, you ensure the emails are sent to the correct inboxes. This improves your email deliverability score and keeps your emails out of the spam folder. To learn more, read our Email Re-Engagement Journey Template article.
LAPSED BUYER
This template can be utilized to onboard contacts who haven’t purchased from your business for quite some time. You can encourage such groups by showcasing your top-selling products and strengthening business relationships with your customers in the process. To learn more, read our Lapsed Buyer Journey Template article.
Thus, with Advocacy, Email Re-Engagement, and Lapsed Buyer Journey templates, you can set specific segment triggers that include and filter out contacts based on their purchase history and engagement habits. Using such email content throughout the journey not only keeps the customers interested but also raises the likelihood of them staying subscribed to your newsletters and future campaigns.
To learn about these new templates, see our Journey Templates: Overview article and understand the steps required to create personalized email content catered to specific customer groups.