In this Article Usage ScenarioBefore you BeginStep-By-Step Process Configure Journey SettingsSet Up Nurture JourneyUsage Scenario You may want to create an automated process wherein you want to engage with a customer who has purchased a product from your website or retail store. Such engagement may include sharing additional details about the purchased product, which in turn helps to build trust with your customers.To make customers more comfortable with the product, you could send feedback emails and assure them of assistance if any problem occurs. Additionally, this template allows you to upsell products to existing customers by sending complimentary product or service emails, mentioning how these items are relevant to them. Before you Begin In order to use the Nurture Journey template, you must already have:Product and Revenue Detail: This action will trigger the journey for those customers who have purchased the product. You can also select the product categories option and choose various criteria within it (e.g.: the source of purchase, brand, product category, etc.) to determine how the journey will be triggered. To know more about this data, view our Product & Revenue Tracking page.Email Content: These are the primary data sources that will be used along with Product data to trigger the journey. To learn about email content, see Content Builders: Overview. Step-By-Step Process The Nurture Journey Template consists of two parts. The first is to configure the journey settings and the second is to set the trigger and the email content to be sent. Configure Journey Settings On the Journey Selection page, select Nurture Journey.Click on Create.Firstly, enter a unique journey name. If you wish to de-activate the journey, mention the end date and time for the Journey in the End Date and End Time fields respectively.Optionally, you can enable the Journey upon creation by selecting the Enable Journey checkbox. If you want contacts who have already finished the journey to re-enter again by meeting the trigger criteria, you can enable the Retrigger Journey checkbox. Click on Next to proceed ahead.Set Up Nurture Journey Enter your name and email address on the Setup page in the respective text box. These details will appear in your trigger emails.Next, you need to select the product list to set up the trigger. Otherwise, you can prefer to trigger the journey for all the products available for purchase.If you have selected product categories, you’ll need to select the source from which the product was purchased (e.g. Shopify, Neto, Retail Express, etc.).Also, you can mention additional criteria such as the item type or brand, the user has purchased.If you want to trigger the journey as per the status of the purchase, you can select and mention the Order Status. It will add another filter to the product and filter the contacts as per the order status selected.Nurture Journeys sends three email types to customers, namely: Introductory Email: This is the first email sent to your customers. It gives a brief introduction about the product that the user has purchased. Additionally, it also provides in-depth info about the product.Questionnaire type Email: In the second email we will be asking the user whether he/she is having any issues with the product. This email is mainly for feedback purposes. Such emails help assure customers to help them with their product whenever they require it.Complementary type Email: The final email is where you can try to upsell similar products to your customers. You can give them an insight into how these products are relevant to the item they have recently purchased, thereby prompting them to have a look at your product gallery again.Once you have selected your email contents, you can click on Finish to complete the setup.
