Knowledge Base

Marketing Cloud

Content: Dynamic Tags

You can use dynamic tags to create more relevant and personalized email experiences by displaying different content based on recipient attributes or behaviors. This feature enables you to deliver targeted messaging within a single campaign, helping increase click-through performance and subscriber engagement.

Dynamic content helps optimize email marketing effectiveness by ensuring each recipient sees the most relevant information for their specific situation. When properly configured, this feature streamlines your workflow by eliminating the need for multiple campaign versions while maintaining the personalization that drives better campaign results.

The dynamic contents you create in Maropost Marketing Cloud are created as dynamic tags. These dynamic tags are then available in the Dynamic Areas drop-down list for you to use in the content.

To learn more about dynamic content, see Dynamic Content.

The following is a screenshot of the WYSIWYG content editor with the Dynamic Area drop-down highlighted:

Content & Design:

Acquisition Forms - Create effective signup forms
Signup Forms - Design optimized contact capture forms

Campaign Management:

Create Your First Email Campaign - Apply design principles to campaigns
Campaign Tags - Organize design assets and campaigns

Contact Management:

Creating a Contact List - Capture contacts with well-designed forms