You can integrate Twitter Lead Cards with Marketing Cloud to streamlines your workflow by automatically capturing social media leads and adding them directly to your contact lists. This integration helps optimize your lead generation process, enabling you to nurture social media prospects with targeted email campaigns while reducing manual effort in transferring leads between platforms.
When properly configured, this integration enables you to achieve better campaign results by ensuring no qualified leads from your Twitter campaigns are lost in manual transfer processes.
Maropost has a feature to integrate your Twitter page to generate leads from the cards present in your account. You can associate this integration with a particular Twitter account and also have the ability to select the lists you wish to add these newfound leads to.
Perform the following steps to create a new Twitter Lead Ad integration:
- In Navigation, go to SOCIAL, and then select Lead Ads.
2. On the Lead Ads index page, click New Twitter Lead Card.
3. On this page, you can give the card a name and the list(s) you wish to associate with this card integration campaign.
4. Click Save.
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